Q: Are data subscriptions really worth the investment?
A: Assuming the data is accurate, accessible, and user-friendly, then you bet your britches they are … especially if your livelihood hinges on buying and/or selling trucks.
Here, in no particular order, is a plethora of reasons why.
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Data can…
- Drive and multiply revenue.
- Refine your sales process and increase sales, exponentially.
- Make your marketing more targeted and effective.
- Unearth new leads and identify potential customers.
- Help you nurture current customers and build meaningful relationships.
- Propel you toward success.
- Facilitate your ascension to celebrated, revered office hero status.
- Cause you to be lavished with praise and doughnuts due to your data-driven foresight and lead generation mastery.
- Light the way for you to accurately track and prove ROI.
- Get you talking to the right people about the right things, at the right time.
- Complement your content marketing and customer service to increase customer loyalty.
- Cut down sales prep time.
- Tip you off to insider information that provides an edge over competitors.
- Give you icebreakers to start relevant conversations with people who are ready to buy.
- Prevent you from buying a lemon, and protect you from VIN fraud.
- Locate active fleets and owner-operators.
- Paint an accurate picture of your sales team’s territories and customers, whether you’re an OEM, aftermarket manufacturer, or dealership.
- Spur your ability to set tangible goals, and track your progress along the way.
- Offer insight as to the types of trucks a customer uses, how old their trucks are, whether they buy new or used, and the routes their trucks commonly run.
- Inspire more informed, relevant proposals that are more likely to resonate with clients.
- Reveal crucial insights into a customer’s unique needs.
- Expand the capabilities of your sales team and streamline their workload.
- Improve morale by cutting down on the volume of doomed cold calls.
- Raise your company’s profile and make your workplace more attractive.
- Create the parameters of your ideal fleet and then identify fleets matching the criteria you set.
- Increase your knowledge base by using CSA, UCC-1, and USDOT information to establish brand affinities and age of equipment.
- Uncover niche markets/clients that might become a new bread and butter source of business.
- Give you an idea about who your competition is selling to, and where opportunities to swoop in may exist.
- Set you up to be the master of your (AOR) domain.
- Enable you to drive other ‘wins’ besides sales, like open rates, clicks, and conversions.
- Monitor CSA violations and give you an idea of how many trucks carriers have sitting idle.
- Save your clients money by ensuring they’re not stuck with idle trucks unable to move freight.
- Save you money by honing and harmonizing your sales and marketing efforts.
- Unite your sales and marketing teams and create a more coordinated, collaborative environment.
- Arm you with info from from junkyards, salvage yards, auto recyclers, insurance carriers and state titling agencies from the National Motor Vehicle Title Information System.
- Help you ascertain what approaches are working , and what’s not.
- Prepare you to determine strategies moving forward.
- Make you smarter, more efficient, and just plain better at your job.
- Help you put more food on your own table.
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Ready to Reap the Rich Rewards of Data?
So yes, data can do plenty for you. But you need to get ahold of the right kind of data — ideally within a user-friendly framework.
If you’re keen to reap the rich rewards of trucking industry data, and rise to new levels of sales and marketing success, check out rigdigbi.com.
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