Articles

Businessman touching the brain working of Artificial Intelligence (AI) Automation

Is Your Sales and Marketing Prepared for the Rise of AI?

As AI and machine learning continues to develop, its influence and effects continue to spread to almost every major industry, including those in the heavy equipment sector, such as trucking, agriculture, and construction. In fact, AI expenditures in the transportation market specifically are said to reach $3.87 billion by 2026. That’s why it’s important to understand how these technologies might affect the industry you operate in and the best way to shape your sales and marketing strategies around them.

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Are You Prepared for Threats Against Your Market Share?

With the state of the economy and the after effect of supply chain issues, it’s possible your company might be in danger of losing market share. But that also puts your company in an interesting position to gain market share if you know where to look. That’s why it’s so important to understand the current state of the market and have the tools to quickly and effectively analyze your opportunities and threats.

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Removing The Inefficiencies of Digital Advertising

Digital advertising is a cornerstone of a successful digital marketing strategy. But how you execute the strategy can impact the performance of your campaign and the overall momentum of your business. That’s because not all digital advertising strategies are built the same, and some are much less effective and efficient than others. Thankfully, there are ways to strengthen and automate your advertising efforts to improve their results.

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5 Strategies To Better Align Your Sales and Marketing Teams

If your company’s sales and marketing teams aren’t aligning their efforts and key strategies, you could actually be creating several disadvantages for your business compared to your competitors. That’s why it’s so helpful to be aware of the signs that your teams might be out of alignment and the best way to set them up for success and future collaboration.

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The Best Way To Nurture Leads: Using Expert Content

Lead nurturing is the process of cultivating leads that aren’t ready to buy. It’s a strategy that companies use to engage with their leads, build thought leadership, and inform them about their products and services based on what their needs are and how the company can provide them with solutions. Essentially, it allows companies to keep their business and brand top of mind and build strong relationships with their leads before they become customers. But without effective lead nurturing strategies and tactics, like well-executed content marketing, the process can often feel difficult.

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7 Tips To Help Your Business Stand Out on Social Media

Social media is an important tool for almost every B2B marketing campaign. But that means almost every business is using it to boost their marketing efforts. So, it’s hard to stand out from the sea of other businesses who have their own social media strategies and marketing campaigns. Luckily, there are a number of ways you can improve your social media marketing campaign and help pair it more effectively with your other digital marketing strategies.

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7 Strategies To Boost Your B2B Thought Leadership

Building thought leadership is a cornerstone of content marketing that businesses are using to improve their content marketing efforts and generate demand for their products and services. But showing your audience that your business has its own expert opinions and knowledge is often easier said than done. That’s why it’s helpful to have tried and true strategies to develop your thought leadership and better attract your target audience.

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Why You Need To Reassess Your B2B Sales Strategy

As the ways of conducting business continue to evolve, it’s important that companies find ways to evolve with it. That includes reevaluating your industry’s market or landscape and determining which of your strategies are most effective. One key area you should constantly reexamine for a B2B company is your sales department. The most effective ways to approach prospects and close sales are often changing. That’s why it’s important to see how you can update your current B2B sales strategy and which efforts or campaigns you might want to abandon.

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The Key To Performing an Effective Competitive Analysis

Conducting an analysis of your competitors can help you learn more about your target audience, what type of marketing or sales content resonates with them best, and if there are any gaps in your current business strategies. But performing a competitive analysis can be tricky, especially if you’re not sure which information is most important to research and analyze. That’s why it’s helpful to understand what you should include in your analysis report, where to find the information you need, and how to use it to your advantage.

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3 Ways To Build High-Quality Leads

As you develop your advertisements and marketing messaging, your company will generate a lot of leads for your business. But not all leads are built the same. Before your sales team starts using unnecessary time and resources to contact leads that won’t go anywhere, it’s helpful to understand the difference between general leads vs. high-quality leads and how to generate more of the latter.

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Large Business vs. Small Business Growth Strategies: What’s The Difference?

No matter its size, business owners are always on the lookout for ways to increase their company’s growth, profitability, and success. But it’s not always easy to find the perfect growth strategy that works every time. That’s why it’s so important to understand the different strategies available for growing your business and whether or not its size factors into choosing the right one.

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Building The Best Brand Loyalty Survey

Knowing which brands your prospects prefer and why can ensure you’re competitively positioning your offerings and help you increase your sales and revenue. It can also help you uncover more opportunities to sell your brands and show you how to shift buyer behavior. But in order to conduct an effective brand loyalty survey, you need to know how to create one and the most common brand loyalty questions to ask.

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The Best Way To Perform Target Audience Research

Your target audience is comprised of the people who could benefit most from the products or services you sell. Because of that, it’s important to understand exactly who they are and what they look for in your business. Without a clear understanding of your target audience, your marketing and selling efforts might not be as effective as they could be. But in order to perform a thorough analysis of your audience, it’s good to know how to research them and why it’s important to do so.

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Analyzing Your Sales Data The Right Way

As you develop your sales data strategy, you might find that you need to perform a thorough analysis of your collected data. This can help you better understand the market you operate in and show you how your sales team is currently performing to make more impactful, data-driven decisions. Whatever the case, conducting a sales data analysis can help. But in order to do it right, it’s important to know how to analyze sales data using the technique that pairs best with your goals.

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