The Benefits of Programmatic Advertising with Better Data
Digital advertising is a cornerstone of a successful digital marketing strategy. But how you execute the strategy can impact the performance of your campaign and the overall momentum of your business. That’s because not all digital advertising strategies are built the same, and some are much less effective and efficient than others. Thankfully, there are ways to strengthen and automate your advertising efforts to improve their results.
Everything You Need To Know About Data-Driven Marketing for B2B
Data-driven marketing is essential for successful campaigns, especially for B2B. It encompasses various strategies and tactics that can significantly improve lead generation and conversion rates. But applying these methods effectively is not always straightforward. This guide provides a clear understanding of how data-driven marketing works and the best ways to implement it in your business, […]
Why Invest in Content Marketing for B2B? The Definitive Guide
The internet is currently flooded with content from brands and businesses touching on every subject conceivable. So, if you’re just starting a content marketing campaign, it can feel daunting to stand out from the crowd and grab your audience’s attention. That’s why it’s helpful to better understand why content marketing is worth it for your business and the best way to develop your content marketing strategy.
Weathering Auction Market Fluctuations: How to Anticipate Changes in Heavy Equipment Values
In a recent EquipmentWorld article by Jordanne Waldschmidt, it was reported that auction prices for used units are trending downward, as more construction equipment and truck inventory are now available on dealer lots.1 With uncertainties looming, it’s crucial to stay ahead of the curve and anticipate changes to maximize returns and minimize risks. Trends Impacting Auction Prices “Pandemic-related […]
Making Profitability Certain in a Year of Uncertainty
“Most insureds, regardless of industry or vehicle class, should anticipate ongoing premium increases in 2024,” states CBIZ in their Commercial Auto Insurance Market Outlook for 2024.1 In the realm of insurance, precision is paramount. Yet, underwriters face a myriad of challenges that hinder their ability to integrate comprehensive data into their processes effectively. From the […]
Farmers Brace for Another Tough Year: Iron Solutions Stands Ready to Empower Dealers and Lenders
In a report just released by Kiplinger, author Matthew Housiaux states: “farmers have another tough year ahead. Farm income is expected to decline for the second consecutive year after a record 2022.” As the agricultural sector braces for another challenging period, the importance of effective lead management and precise decision-making is more critical than ever. […]
Uncover Hidden Opportunities with Actionable Data
Do you struggle with the overwhelming amount of data available to you? Imagine having the power to make sense of vast datasets, understand market dynamics, and identify growth opportunities effortlessly. That’s where EDA Data and EDA Analytics Plus come into play. EDA Analytics Plus is the key that unlocks the treasure trove of data you […]
Avoiding Lot Rot
It’s hard to find something ag dealers fear more than “lot rot”. You’ll also never find a finance manager who’s comfortable watching used inventory depreciate month after month all while the selling season is ticking away. No dealer wants to be caught in a situation of cutting losses by sending equipment to auction. Not only […]
Fighting Truck Depreciation: Getting Used Equipment Off Your Lot
As you might already know, build rates and new equipment sales for tractor trucks are down, and they’re predicted to stay that way for most of 2024. The freight industry has slowed and carriers have stopped making large order commitments. If you’re a heavy truck dealer, that can put a strain on your business. But […]
Are You Losing Customers Due to Unclear Loyalty? It’s Time to Redefine Brand Affinity!
In the fiercely competitive world of trucking dealerships, understanding your customers’ brand preferences is key to success. Unclear customer loyalty can lead to missed opportunities, but with RigDigBI’s violation data in our Truck History Reports, you can redefine brand affinity and target loyal and potential customers effectively. The Challenge of Customer Loyalty In a market […]
