5 tips for B2B marketing on LinkedIn
LinkedIn is inherently different from other social media pages. With content almost solely focused on business, it’s designed to connect businesses and decision makers, making it an excellent platform for B2B marketing. In fact, ad exposure on LinkedIn can increase purchase intent by 33%. These five tips will take your LinkedIn marketing to the next […]
Marketing in the age of the coronavirus pandemic
If anything is certain about marketing during an era of massive disruption, it’s that there’s an immediate opportunity for your message to be seen where your current and potential customers are congregating. In trucking and construction, it’s highly likely that your prospects are getting their coronavirus (COVID-19) industry news from our media brands like CCJ, […]
How to Create Effective Marketing Campaigns – VIDEO
It’s easy to get lost in the grind of producing campaign after campaign. But stopping to make sure your campaigns align with the characteristics of a successful campaign is the key to revitalizing your marketing campaigns every now and again. [box] Need Help Getting Started with Your Digital Marketing? [acf field=”cta_18″ post_id=”option”] [/box] Reach Out […]
The 5 W’s of Digital Marketing – VIDEO
Taking a page from journalists can help drive success. In the world of reporting, the all important W’s of Who? What? Where? When? and Why? can help aspiring sleuths get all the pertinent information and help them paint the picture. Today’s video will talk about how you can apply the 5 W’s to your digital […]
The 5 W’s of Digital Marketing – VIDEO
Taking a page from journalists can help drive success. In the world of reporting, the all important W’s of Who? What? Where? When? and Why? can help aspiring sleuths get all the pertinent information and help them paint the picture. Today’s video will talk about how you can apply the 5 W’s to your digital […]
You May Only Get One Chance at the Top of the Funnel
Listen to the article: [acf field=”embed_code”] Over the past several years a few interesting trends have begun to emerge in the agriculture world. For the fifth year in a row the overall number of farms has decreased while the size of the average farm has increased. From a dealer’s perspective this means there is still […]
You May Only Get One Chance at the Top of the Funnel
Listen to the article: [acf field=”embed_code”] Over the past several years a few interesting trends have begun to emerge in the agriculture world. For the fifth year in a row the overall number of farms has decreased while the size of the average farm has increased. From a dealer’s perspective this means there is still […]
Marketing to the Facebook Fixation
Listen to the article: [acf field=”embed_code”] You’re on Facebook, I’m on Facebook, we’re all on Facebook. The massive numbers of users is one of the primary reasons so many companies across all industries have flocked to the social media platform to reach their target audiences. Facebook has responded by adding all sorts of ad types, […]
Attracting Online Prospects to Your Dealership
Truck dealers understand the importance of walk-in prospects. The nature of your equipment demands customers come to your locations, not only to get a closer look at your inventory, but also to drive your equipment to see if it’s the right fit for them. Ideally, these interactions end in new business and enable you to […]
Build a Foolproof System for Generating Leads
There’s an old argument of which is better, inbound marketing or outbound marketing, and a lot of articles out there that advocate substituting one for the other. But what if by trying to decide which is better, it’s shifted focus in the wrong direction. If the end goal is to build a strategy that brings […]
