4 critical things your digital marketing needs

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Digital advertising accounted for 64% of ad spend in 2021, and it’s not hard to see why. Digital marketing campaigns allow marketers to more effectively target prospect with many tactics and strategies, from social media marketing used for brand awareness to digital ads meant to drive revenue. To make sure your digital marketing campaign succeeds, […]

3 Ways Workflow Automation Helps You Convert Leads

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In order to convert customers, you need to respond to your leads quickly, getting to them before your competitors do or before the leads reach out to your competitors. Companies who respond to leads in five minutes or less are up to 100 times more likely to convert them. It takes the average B2B sales […]

How to spot what your marketing strategy is missing

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There are countless moving parts in a marketing strategy, which means there are a lot of things you could be overlooking. If your company growth is not where you want it to be, your strategy may be missing these key marketing tactics. 1. If your ads have low engagement, you could be missing buyer personas. […]

3 Marketing Mistakes You Need to Stop Making (And What To Do Instead)

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Some marketing tactics can actually hinder your company’s growth. Here’s three marketing mistakes that could be costing your customers, and how to fix them. 1. Everything Is a Sales Pitch Constant self-promotion will stall any actual conversations between you and your audience, preventing you from finding out what they truly want while also turning them […]

5 ways to improve customer lifetime value

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Customer lifetime value, or CLV, gives insight into the most profitable type of customer and what marketing tactics they respond well to. Focusing on CLV improves retention rates, which increases profits without raising acquisition costs. How to calculate customer lifetime value There are different methods to calculate CLV, but a good, simple equation to get […]

3 ways to inspire creativity in your marketing

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Behind every great campaign is a creative way to attract attention and drive action. However, for some reason, creativity appears more daunting in the B2B space.  “Creativity is seeing what everyone else has seen, and thinking what no one else has thought.” – Albert Einstein Here’s three ways to jumpstart your creative marketing brain. How […]

4 steps to create a memorable direct mail marketing campaign

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Advertisements shout out at you from every direction. They’re in your email inbox, on your social media feed and even on your favorite news site. It might seem like online ads are the only way to get your audience’s attention these days, but consider leveraging direct mail marketing tactics from your toolbox to trigger a […]

4 steps to building a powerful brand identity

Businessman puts wooden blocks with the word Brand. Business, marketing, and advertising. Name, term, design, symbol that identifies one seller's good or service.

What springs to mind when you think about a company? Is it the products they sell or the brand identity they embody? Do you think about Nike as sportswear or as being part of a successful endeavor of perseverance? Brand identity is an important element in the company’s overall value proposition, even in the B2B […]

4 cornerstones of brand loyalty


Brand loyalty is a necessity if you want sustainable business growth. Customer retention improves revenue, and loyal customers can become brand advocates, who are passionate about your brand and provide positive word-of-mouth marketing. Building brand loyalty is not easy, but it is worthwhile. The probability of selling to an existing customer is 60%-70%. The probability […]

7 key pillars of a digital marketing strategy

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Most businesses have a digital marketing strategy that targets members of their online audience. However, if the results of your strategy have stalled, adding to or refining your tactics could accelerate your business growth. Here are seven key pillars of a digital marketing strategy. 1. Email marketing Ninety-one percent of Americans check their email at […]