Marketing in the age of the coronavirus pandemic
If anything is certain about marketing during an era of massive disruption, it’s that there’s an immediate opportunity for your message to be seen where your current and potential customers are congregating. In trucking and construction, it’s highly likely that your prospects are getting their coronavirus (COVID-19) industry news from our media brands like CCJ, […]
Could You be Getting More Out of Your Facebook Campaigns?
Despite some in the marketing world being worried that Facebook is losing users, the social media giant is still the world’s most popular social networking site. In fact, Facebook actually saw an 11% increase in monthly active users year over year in 2018. The popularity of the site coupled with the growing ad options means […]
Get the Most Out of Facebook’s News Feed by Feeding Your Audience
Since its founding and debut in 2004, Facebook has grown exponentially and continues to be one of the driving forces in social media. In their first year, while still exclusive to college students, Facebook had already amassed close to one million users. Fast forward to today and that number has grown larger than anyone could […]
Get the Most Out of Facebook’s News Feed by Feeding Your Audience
Since its founding and debut in 2004, Facebook has grown exponentially and continues to be one of the driving forces in social media. In their first year, while still exclusive to college students, Facebook had already amassed close to one million users. Fast forward to today and that number has grown larger than anyone could […]
Top 6 Marketing Resources for Dealers
Marketing for a dealership presents unique challenges. Mostly targeting. You have a very specific prospect and more than likely a very specific area of responsibility. This makes advertising more complicated. Mass marketing is out of the question. So what works? In order from top to bottom, here are the top 6 marketing resources for equipment […]
