Dealerships’ Problem with Used Equipment
Listen to the article: [acf field=”embed_code”] All too often heavy equipment dealerships tend to look at used equipment sales as an afterthought. But the truth is used equipment can be a great source of revenue for heavy equipment dealerships. Regardless of whether you focus on trucking, construction, or agriculture, there is a demand for used […]
4 Ways Seasonality Affects Equipment Sales
Listen to the article: [acf field=”embed_code”] There’s more to selling equipment than finding the right buyers. You can get your ads in front of the people most likely to buy from you, but if you catch them at the wrong time, you might as well be advertising to the wrong people. Timing is crucial in […]
The Importance of Brand Loyalty – VIDEO
Companies are constantly coming up with new ways to try and get as many eyes on the product as possible. That’s why establishing a brand loyal customer base is crucial in today’s market. But what is brand loyalty? Today’s video will cover what brand loyalty is and tell you how you can use it to […]
Sell Your Dealership, Not a Brand
Listen to the article: [acf field=”embed_code”] Today’s dealerships are stuck between a rock and a hard place. Many have found themselves pigeon-holed into becoming synonymous with whatever brand they are affiliated with. Whether you’re a dealer in the agriculture or construction industry, you need to make sure that your customers know they’re buying more than […]
Sell Your Dealership, Not a Brand
Listen to the article: [acf field=”embed_code”] Today’s dealerships are stuck between a rock and a hard place. Many have found themselves pigeon-holed into becoming synonymous with whatever brand they are affiliated with. Whether you’re a dealer in the agriculture or construction industry, you need to make sure that your customers know they’re buying more than […]
You May Only Get One Chance at the Top of the Funnel
Listen to the article: [acf field=”embed_code”] Over the past several years a few interesting trends have begun to emerge in the agriculture world. For the fifth year in a row the overall number of farms has decreased while the size of the average farm has increased. From a dealer’s perspective this means there is still […]
You May Only Get One Chance at the Top of the Funnel
Listen to the article: [acf field=”embed_code”] Over the past several years a few interesting trends have begun to emerge in the agriculture world. For the fifth year in a row the overall number of farms has decreased while the size of the average farm has increased. From a dealer’s perspective this means there is still […]
Attracting Online Prospects to Your Dealership
Truck dealers understand the importance of walk-in prospects. The nature of your equipment demands customers come to your locations, not only to get a closer look at your inventory, but also to drive your equipment to see if it’s the right fit for them. Ideally, these interactions end in new business and enable you to […]
Keeping the Focus on Your Ultimate Trade Show Goal: Generating Leads
When it comes to exhibiting at a trade show, you put a lot into attracting attendees to your booth. This could mean making sure you have a stellar staff or even making the booth itself as visually exciting or entertaining as possible. It may seem like a sufficient effort and the evidence may be in […]
Regaining Insight and Influence on the Buyer’s Journey
I thought about starting this article off with a definition of the topic. What is the buyer’s journey? Then I realized everyone knows what the buyer’s journey is because everyone’s experienced it. If you’ve ever had a want or a problem that led to the purchase of something to satisfy that want or alleviate that […]
