3 ways to improve video retention rates

Employee with tablet

Video marketing is often seen as a highly effective way to engage with your audience and grow your business. In fact: Eighty-four percent of marketers say videos help generate leads. Seventy-eight percent of marketers say videos led to an increase in sales. Ninety-four percent of marketers say videos increase user understanding of their products and […]

4 essential elements of coronavirus messaging

woman working on dual monitors

In the unprecedented times of this coronavirus pandemic, it can be hard to figure out how to maintain engagement with your audience and not strike the wrong note or appear transactional. And when most buyer journeys can take three to nine months, it can be tempting to hit pause on advertising. The challenge with the […]

4 things you need to know about SEO


If you are wondering why your website isn’t generating leads like it used to, it may be because you are not appearing on the first page or pages of a Google search. The first page gets more than 98% of all clicks for products and services. Google processes 63K searches per second, and their evolving […]

How to create compelling customer testimonial videos

camera filming

Like nearly 95% of all shoppers, I seldom make a purchase without consulting online reviews and asking peers about their experience with the product. But, with all things being equal, a recommendation from a peer will tip the scale. In fact, 97% of B2B customers cited user testimonials and peer recommendations as the most reliable […]

Stop Wasting Offline Data – VIDEO

Stop Wasting Offline Data

Whether you know it or not, you have an abundance of data about your customers. It can be a major cog in your marketing machine if you take advantage of it. I’m talking about all the bits and pieces of information you have collected referred to as offline data. So, why aren’t you using it? […]

How to Create Stand-Out Ad Creative (Part 2) – VIDEO

How to Create Stand-Out Ad Creative (Part 2)

In our previous video, How to Create Stand-Out Ad Creative (Part 1) we focused on how to set your marketing apart from your competitors’ by using your ad creative. But as you know, the process of reaching prospects does not stop with setting up great visuals and creating compelling and relevant content for your ads. […]

How to Create Stand-Out Ad Creative (Part 1) – VIDEO


In today’s marketplace you are competing not only with other companies like yours, but with companies in other industries whose ads just happen to be on the same webpage as yours. To catch a potential customer’s attention you have to stand out. How exactly can you do that in such a jam packed and competitive […]

How to be More Data-Driven in Your Marketing – VIDEO

How to Be More Data-Driven in Your Marketing

The goal for every equipment manufacturer is to get their product out there and into the hands of their customers. To do that, companies engage in all kinds of different marketing tactics to attract buyers. But what’s the most effective way to reach people? Is there a tool to get the most out your efforts […]

The Importance of Being Mobile-First – VIDEO

Mobile-First Indexing

Why is making sure you are mobile friendly so important today? Ever since mobile Google searches began to overtake desktop searches we all knew that Google would eventually change how they approached ranking or indexing their search results. And that’s exactly what they did. When there are two versions of a website (mobile and desktop) […]

How to Create Effective Marketing Campaigns – VIDEO

How to Create Effective Marketing Campaigns

It’s easy to get lost in the grind of producing campaign after campaign. But stopping to make sure your campaigns align with the characteristics of a successful campaign is the key to revitalizing your marketing campaigns every now and again. [box] Need Help Getting Started with Your Digital Marketing? [acf field=”cta_18″ post_id=”option”] [/box] Reach Out […]