How To Use Sales Technology To Improve Your Business
Technology and data is a powerful way for businesses to boost their sales and improve their marketing efforts. From helping you better understand your customers to placing well-targeted ads that bring them right to your website, it’s important to understand exactly how sales technology works and the ways it can benefit your business.
Google AMP Versus Facebook’s Instant Articles (Versus Content Marketing)
In this corner, from Mountain View, California, coming in with an ambitious mission to make the mobile web faster, we have Google AMP! <applause from nerds> And in this corner, hailing from the mean streets of Menlo Park, California (median household income only $82,609), fighting to shake up the publishing world as we know it, […]
Tips for Successful Communication with Drivers
[box] This guest post comes to us courtesy of Alexa Lemzy, a customer service expert and content editor at TextMagic. She covers topics like small business growth, employee communication and customer relationships building. You can follow her on Twitter. By Alexa Lemzy [/box] When it comes to the trucking business, communication is king. It’s a […]
Everybody Needs Data
You might’ve heard the song “Everybody Needs Love,” or one of the many musical variations of that obvious assertion. We’re here today with a new tune (more of a blog article, really) that sings the praises of another vital, only slightly less romantic need. It’s called “Everybody Needs Data.” If the Billboard charts have any […]
Mining Data to Hit Paydirt
I’m a fan of the show Gold Rush. It’s a bit silly and melodramatic, but the process of mining for gold is captivating. So much heavy machinery, strategy, risk, engineering, hard work and investment (or in the case of the show, also posturing for the camera, slamming your hardhat, yelling at your crew, etc.) — […]
The Changing Role of Today’s Marketing Department
Hey, have you heard that thing about the world dramatically, irrevocably changing? Something about social media, the massive proliferation of data, profound content consumption pattern changes, an explosion of consumer options, and worldwide connectivity? Just teasing, I know you’re on it. Every day, it seems, marketing departments are having to adjust, pivot, learn about, and […]
The Changing Role of Today’s Marketing Department
Hey, have you heard that thing about the world dramatically, irrevocably changing? Something about social media, the massive proliferation of data, profound content consumption pattern changes, an explosion of consumer options, and worldwide connectivity? Just teasing, I know you’re on it. Every day, it seems, marketing departments are having to adjust, pivot, learn about, and […]
Marketing Tech Friday: What is an API?
Over the past few years, technology and marketing have become synonymous. We’ve even seen the rise of marketing technologists and the introduction of programmers into marketing teams. It’s becoming more and more important to have a rudimentary grasp of technology and its role. One of the most common terms that marketers hear about (and have […]
Marketing Tech Friday: What is Marketing Automation?
Here we are again. We’ve come to another Friday, and that means this is your third installment of Marketing Tech Friday. Again, you asked, and we’ve done the research. You responded with marketing automation; so you’ve got it. [hr style=”3″ margin=”40px 0px 40px 0px”] What is Marketing Automation? Obviously this is not something brand […]
