Breaking Down Serial: Telling a Great Story
Over the past few days, we’ve talked a lot about the science of storytelling, culminating in the basic guidelines for telling your story. You can all three of those articles here, here, and here. However, now let’s look at the best example storytelling and break it down. [hr style=”3″ margin=”40px 0px 40px 0px”] Serial Obviously, […]
The Science of Storytelling, Part 3
Over the past few day we have looked at the science of storytelling. You’ve seen how your brain reacts to storytelling and the power of emotion in purchase decisions. If you didn’t before, hopefully you now see how important storytelling is. The next step is to look beyond the science of storytelling. Since you know […]
The Science of Storytelling, Part 2
Yesterday we looked at how storytelling affects the brain. We saw how the brain reacts to storytelling like you are part of the story. If you missed it, you can find that post here. Today, we’re going to take a step forward though. Your brain sharing emotions and reacting to storytelling is extremely useful, but […]
The Science of Storytelling, Part 1
In our modern digital age, people are inundated with advertising. It’s everywhere. You see ads on websites, television, radio, magazines, and even apps. It’s hard to stand out when you’re doing the exact same thing as everyone else. Science has proven that marketers must use storytelling as part of their content marketing programs. As humans, […]
