3 Mistakes That Kill Your ROI
Measuring your company’s initiatives shouldn’t be based on your revenue or customer acquisitions alone. What’s more important with marketing campaigns is your return on investment. To ensure your ROI remains high, use the data insights at your fingertips and follow these three tips. 1. Don’t waste your time on vanity metrics While some metrics may […]
3 things you need to do to boost consumer engagement
Making sure your audience feels connected to your company is vital for success, but Gallup recently reported only 31% of consumers feel engaged with B2B companies. Why should that matter to you? Successfully engaging with consumers reaps several benefits, including: 50% higher revenue/sales 33% higher likelihood of being the consumer’s first choice when doing business […]
Weathering the downturn with lessons from the Great Recession
The coronavirus pandemic has challenged how we go about our daily lives while having a devastating impact on the economy. But we’ve been here before, financially. The Great Recession of late 2007 to early 2009 tested consumer trust and economic stability. Marketers and business owners emerged from that recession having learned some key lessons that […]
What You Need to Know About Account-Based Marketing
What if you could customize a comprehensive marketing strategy to target individual, high-value prospects one at a time? At first blush, this may seem highly aspirational, but if your business follows the 80/20 rule, then 80% of your profits come from 20% of your client base. This makes a more individualized approach more feasible and […]
Marketing Strategies to Leave for Dead in 2018
As long as there have been products to sell, there have been people working on ways to entice potential customers to buy those products. It’s nothing new. Painted advertisements and even official spokesmen were used as a way to promote events in ancient Rome. No matter the time or location the goal has always been […]
Is Your Biggest Marketing Problem Wasted Money?
Marketing is a tricky and constantly changing industry. Over the years marketers have had to do their best to try and keep up with the cultural and technological shifts. One of the biggest changes to the industry was the introduction of the internet and the subsequent proliferation of social media. The earliest incarnation of the […]
How to Successfully Market to the Coming Generations (Part 1 of 2)
An interesting shift is coming. As each day passes, younger men and women enter the workforce. They think and act differently than any generation that has come before them. When it comes to identifying a generation and who exactly is part of which generation, there is some back and forth and a few different opinions. […]
Empower Your Nurturing Abilities with Google Tag Manager
Retargeting prospects based on how they interact with your brand has been proven to drive ROI. To retarget effectively, however, you need to segment your website traffic. Google Tag Manager is a powerful tool for segmentation and converting more of your website traffic. Let’s learn more about it! [hr style=”3″ margin=”40px 0px 40px 0px”] What […]
Empower Your Nurturing Abilities with Google Tag Manager
Retargeting prospects based on how they interact with your brand has been proven to drive ROI. To retarget effectively, however, you need to segment your website traffic. Google Tag Manager is a powerful tool for segmentation and converting more of your website traffic. Let’s learn more about it! [hr style=”3″ margin=”40px 0px 40px 0px”] What […]
How to Measure what Matters and Boost ROI
These days you can measure just about any sort of marketing metric. But that doesn’t mean you should. Measurement means manpower, money, and meticulous monitoring. When it comes to marketing or recruiting, you need to carefully select what metrics you want to track (and by what means). You need to determine how you measure what […]
