Are You Following-Up with Your Website Visitors?
Listen to the article: [acf field=”embed_code”] Quick question. Do you know who is visiting your website(s) or other online quality content? You pour money into steering people to landing pages or home pages and once they’re there . . . then what? Do you even know who they are? If not . . . via […]
Are You Following-Up with Your Website Visitors?
Listen to the article: [acf field=”embed_code”] Quick question. Do you know who is visiting your website(s) or other online quality content? You pour money into steering people to landing pages or home pages and once they’re there . . . then what? Do you even know who they are? If not . . . via […]
Introducing Priority Prospects
Listen to the article: [acf field=”embed_code”] What’s the best way to make a sale? Identify those in the market who are ready to buy BEFORE your competition does. This is true no matter what industry you may work in. Construction, Agriculture, or Trucking. Your best bet at making a sale is to find out who […]
Reaching Fleets with a Multi-Channel Campaign
There are many options available to today’s marketers. Being able to efficiently and successfully reach your target audience is extremely important. One area that we don’t talk about too often is trucking fleets. We speak frequently about how fleets can reach their audience . . . prospective drivers. There are also entire industries who cater […]
Truck Dealerships Are Stuck in the Stone Age of Marketing
This past January heavy-duty truck sales began to climb and could continue if demand persists. The trucking industry as a whole has struggled with fluctuating demands and driver numbers making it difficult for carriers to maintain the status quo. As freight demand is once again on the rise, many fleets may need to expand to […]
Why Your Content Marketing is Failing
You’ve finally convinced yourself or your boss that content marketing is where it’s at. But you’re not seeing the results for which you hoped. Why? What went wrong? All the blogs made it seem so simple and easy to generate revenue through content. Why aren’t you experiencing the success you imagined? You can break down […]
Are You Taking Advantage of Everything Facebook Has to Offer?
A company’s online presence and marketing strategies are more important now than ever before. People are spending more and more time online everyday. More specifically here in the United States, people are not only spending more time online in general, they are spending more time using mobile devices to navigate the internet and social media […]
3 Ways to Target with Custom Digital Audiences to Sell Used Trucks
Heavy-duty commercial trucks can be very expensive. The initial purchase can be upwards of $120,000. Then there is the cost associated with merely operating the vehicle and keeping it properly maintained to stay in safe working condition. Even with these high costs it may make financial sense for a company to buy a new rig […]
How to Optimize Truck Dealerships in a Down Market
The changing landscape of the economy can be scary. No industry is immune to it. Being able to maintain and even grow sales in down times can be the difference between success or failure. The country is currently recovering from a sizable financial crisis. While things have certainly gotten better, some are still feeling the […]
Where Are the Drivers? A State by State Heat Map Analysis
Pop quiz time: What states produce the most truck driver applications? Think you can guess the top 5? How about the top 10? Using data we’ve collected over the last 12 months through our truck driver recruiting database and extensive recruiting network (including sites like careersingear.com), let’s see where the drivers are in the U.S. […]
