Are You Losing Customers Due to Unclear Loyalty? It’s Time to Redefine Brand Affinity!

Semi truck salesperson showing trucks to a customer at the dealership

In the fiercely competitive world of trucking dealerships, understanding your customers’ brand preferences is key to success. Unclear customer loyalty can lead to missed opportunities, but with RigDigBI’s violation data in our Truck History Reports, you can redefine brand affinity and target loyal and potential customers effectively. The Challenge of Customer Loyalty In a market […]

3 things you need to do to boost consumer engagement

digital customer engagement

Making sure your audience feels connected to your company is vital for success, but Gallup recently reported only 31% of consumers feel engaged with B2B companies. Why should that matter to you? Successfully engaging with consumers reaps several benefits, including: 50% higher revenue/sales 33% higher likelihood of being the consumer’s first choice when doing business […]

Weathering the downturn with lessons from the Great Recession

arrown depicting economic downturn on a person

The coronavirus pandemic has challenged how we go about our daily lives while having a devastating impact on the economy. But we’ve been here before, financially. The Great Recession of late 2007 to early 2009 tested consumer trust and economic stability. Marketers and business owners emerged from that recession having learned some key lessons that […]

How data can grow your business during the coronavirus

digital marketing and data

With many businesses hitting the pause button during the coronavirus pandemic, it’s more important than ever to use data to inform your marketing and sales strategies. EDA and RigDig, which provide proprietary data based on your business needs, can help you strategize in a way that will boost sales and grow client relationships.      Why do […]

Where are you really in the market?

written data with hand drawing an arrow

If you think you know exactly where your company stands among its consumers and competitors, but you’re not paying attention to things like product launches, new companies, and external factors like seasonality or geography, then your perspective is incomplete. Now more than ever amid the coronavirus pandemic, a data-driven strategy is vital to understanding where […]

Get to prospects before your competition does during the coronavirus pandemic

prioritizing prospects

Wouldn’t it be a game changer if you could predict when and what equipment your prospects were planning to buy? As the coronavirus (COVID-19) leads some prospects to reevaluate or cut back on their expenses, identifying the best prospects for your company is an important factor in future growth. To experience significant success selling equipment, […]

Stop Wasting Offline Data – VIDEO

Stop Wasting Offline Data

Whether you know it or not, you have an abundance of data about your customers. It can be a major cog in your marketing machine if you take advantage of it. I’m talking about all the bits and pieces of information you have collected referred to as offline data. So, why aren’t you using it? […]

3 Ways to Use UCC Data to Find Prospects – VIDEO

3 Ways to UCC Data to Find Prospects

UCC Data is the backbone of our EDA database. But what is UCC data and more importantly, what does that mean for your sales and marketing? We’ve compiled UCC data from all 50 states, verify it for accuracy through several sources, and using experience gathered over several decades, amend the data to add useful information […]

The Influence You Did Not Know You Had Over the Buyer’s Journey

Influence the Buyer's Journey

Listen to the article: [acf field=”embed_code”] Despite how much we marketers want to be a part of every step of a prospect’s purchasing process, aka the buyer’s journey, it just isn’t possible. There are too many parts you simply cannot see. How was that person or business introduced to your brand? How many times did […]

Take Freight Factoring to a New Level

Freight Factoring with Insights

Listen to the article: [acf field=”embed_code”] The practice of freight factoring has become a popular option among today’s fleets looking for new financial options. Whether it’s a small fleet looking to make ends meet or much larger fleets who just want to avoid any disruption of cash flow, factoring allows these fleets to get the […]