How To Use Sales Technology To Improve Your Business
Technology and data is a powerful way for businesses to boost their sales and improve their marketing efforts. From helping you better understand your customers to placing well-targeted ads that bring them right to your website, it’s important to understand exactly how sales technology works and the ways it can benefit your business.
Take Freight Factoring to a New Level
Listen to the article: [acf field=”embed_code”] The practice of freight factoring has become a popular option among today’s fleets looking for new financial options. Whether it’s a small fleet looking to make ends meet or much larger fleets who just want to avoid any disruption of cash flow, factoring allows these fleets to get the […]
The Business Journey of Equipment Buyers
When it comes to an individual customer, you work hard to predict what they’ll buy, so you can supply it; when they’ll buy, so you’re there when they’re ready; and each stage they’re at in their buyer’s journey, so you can market appropriately to them at each phase of the process. But why is it […]
Grow Your Dealership with Data
Dealerships depend on trucking fleets to keep their business going. Whether it’s selling them new (or used) rigs to populate their fleet, or servicing a fleet’s trucks for their drivers, without fleets coming back to dealerships they simply can not survive. The first part of that equation is fairly straightforward. Fleets need trucks. As long […]
3 Ways to Target with Custom Digital Audiences to Sell Used Trucks
Heavy-duty commercial trucks can be very expensive. The initial purchase can be upwards of $120,000. Then there is the cost associated with merely operating the vehicle and keeping it properly maintained to stay in safe working condition. Even with these high costs it may make financial sense for a company to buy a new rig […]
The Challenge of Quantifying Data Accuracy
Big data is changing the world of sales and marketing. You no longer have to build generic advertising, rely on surveys to measure market share, or use a phone book to find new prospects. You have the potential to access all the information in the world at your fingertips. Take a deep breath and really […]
The Challenge of Quantifying Data Accuracy
Big data is changing the world of sales and marketing. You no longer have to build generic advertising, rely on surveys to measure market share, or use a phone book to find new prospects. You have the potential to access all the information in the world at your fingertips. Take a deep breath and really […]
Is Data on the Trucking Industry Really Worth the Investment?
You see this question a lot. Usually termed something like “Is big data really worth the investment?” However, since you’re selling equipment to the trucking industry, it should probably be termed like this: “Is data on the trucking industry really worth the investment?” The short answer is yes. To drive revenue for your business, you […]
King Content strikes again
The importance of good content has been proven many times over. Even those who aren’t in the business of creating content are learning its value and factoring it into their marketing strategy for relevancy, customer value, and other SEO purposes. For those in business-to-business media, the evolution of content creation has posed it’s own challenges and […]
