5 Characteristics of Effective Marketing Campaigns (2018 Edition)
As marketers, we can become so immersed in the constant production and running of campaigns, we end up devoting too little or no time to improving our process. It’s easy with the pressure of tight deadlines and the desperation to please clients to prioritize quantity over quality. We end up stuck in our ways, producing […]
How Important is a Landing Page?
I once heard a definition of a landing page that piqued my interest. So I want to share this simple definition with you: A landing page is where a visitor “lands” after clicking on an ad or link in your campaign. With that definition in mind, imagine a prospect drifting through the internet as someone […]
LinkedIn: Social Network or B2B Marketing Tool?
Being a social media platform itself, it makes sense for people to compare LinkedIn to its social media counterparts. The trouble with the comparison is that LinkedIn is unique in its own right. LinkedIn’s 500 million users may pale in comparison to Facebook’s billions, but is that an accurate comparison? Most popular social media sites […]
What Does the New Facebook Algorithm Mean for Truck Dealerships?
Last month Facebook announced something that sent many into panic mode. The all important Facebook algorithm, used to decide what shows in a user’s News Feed, is changing. The changes being implemented will shift the focus of the News Feed to feature more personal interactions. This realignment will result in fewer posts from businesses in […]
What Does the New Facebook Algorithm Mean for Truck Dealerships?
Last month Facebook announced something that sent many into panic mode. The all important Facebook algorithm, used to decide what shows in a user’s News Feed, is changing. The changes being implemented will shift the focus of the News Feed to feature more personal interactions. This realignment will result in fewer posts from businesses in […]
Using Search Ads to Target the Construction Industry
Over the past several years, the world of digital marketing has grown by leaps and bounds. The available advanced targeting capabilities with search have made it possible to become highly precise with who sees your messaging. [box] Advanced Search Targeting Capabilities: Keyword Targeting – People are targeted based on a created keyword list made up […]
Using Search Ads to Target the Construction Industry
Over the past several years, the world of digital marketing has grown by leaps and bounds. The available advanced targeting capabilities with search have made it possible to become highly precise with who sees your messaging. [box] Advanced Search Targeting Capabilities: Keyword Targeting – People are targeted based on a created keyword list made up […]
The 5 W’s of Digital Marketing
To get the information necessary to tell an accurate story, reporters and journalists rely on what they call the “5 W’s”: Who? What? Where? When? Why? Answering these basic questions can help journalists get to the bottom of whatever topic they are pursuing. In marketing, the same 5 W’s can be applied, specifically in the […]
The 5 W’s of Digital Marketing
To get the information necessary to tell an accurate story, reporters and journalists rely on what they call the “5 W’s”: Who? What? Where? When? Why? Answering these basic questions can help journalists get to the bottom of whatever topic they are pursuing. In marketing, the same 5 W’s can be applied, specifically in the […]
The Power of Video Advertising
You’ve heard the saying, “a picture is worth a thousand words.” But did you know video is worth 1.8 million words? Visuals have the power to get a message across 60,000 times faster than text. Couple that with sound and movement and you won’t be able to find a more efficient way to beat the […]
