Finishing the Last Mile at a Trade Show

the last mile

What if you could track the ROI of exhibiting at a trade show? Now what if you could improve ROI from show to show? We call this ‘finishing the last mile’—making a measurable connection between the people who visit your exhibit space, your target audience, and subsequent leads. Here’s how we help our clients finish […]

What can Agriculture and Construction Financing Data Do for Me?


Tracking the financing equipment activity in the construction and agriculture  industries is a challenge. Even with the data you need, it is hard to wade through a sea of numbers to find the most useful pieces of information. But the data surrounding equipment financing is an effective and efficient way to help dealers in the […]

3 Ways to Use Data to Market to the Trucking Industry

3 Ways to Use Data to Market to the Trucking Industry

The better you target your ads, the bigger the ROI. Spending money on an ad that isn’t targeted is like playing the penny slots at a casino. Is it possible that you will make some money? Sure, but if you do the payoff will probably be small. The secret to efficiently spending your marketing budget […]

Turn Construction Equipment Data into Sales


There are some powerful opportunities awaiting those who have access to quality equipment data, and no one has a more complete database of construction equipment than Randall-Reilly’s EDA. Let’s assume for the moment that you have taken advantage of EDA’s unmatched data (cough, cough). How do you use it? Having access to data doesn’t accomplish […]

New service takes the guesswork out of buying a used truck

DALLAS (August 26, 2011) – Powered by the most comprehensive and trusted information sources available, RigDig™ truck history reports help fleet managers, dealers and owner-operators make informed used truck purchase decisions. By logging onto and typing in a truck’s vehicle identification number (VIN), truck buyers and sellers can get vital intelligence to make smart […]