How to Successfully Market to the Coming Generations (Part 1 of 2)
An interesting shift is coming. As each day passes, younger men and women enter the workforce. They think and act differently than any generation that has come before them. When it comes to identifying a generation and who exactly is part of which generation, there is some back and forth and a few different opinions. […]
4 Ways to Achieve Recruiting Success at Trade Shows
The 2017 edition of The Great American Trucking Show (GATS) is rapidly approaching. This year’s event will be taking place at the Kay Bailey Hutchison Convention Center in Dallas, Texas from Thursday August 24 to Saturday August 26. With over 500 exhibits, 52,000 industry relevant products, and 65 countries represented, it’s a perfect place to […]
More Farmers Are Online Than Ever Before. Are You Doing All You Can to Target Them?
We depend on farmers to grow and produce our foods just as much today as we ever have. However, the most recent ag census indicates something strange is happening. From 2007 to 2012 there was a 4% drop in the number of active farmers. In addition to the total number of farmers falling, the average age […]
How to Reach Contractors in 2017
When it comes to marketing, how much do you know about contractors? Do you know where and how to reach them with relevant messaging in 2017? We conducted a study to get to the bottom of this vexing question, and got enlightening responses from more than 220 contractors (70.7% of whom identified as upper management) […]
How to Reach Contractors in 2017
When it comes to marketing, how much do you know about contractors? Do you know where and how to reach them with relevant messaging in 2017? We conducted a study to get to the bottom of this vexing question, and got enlightening responses from more than 220 contractors (70.7% of whom identified as upper management) […]
An Email Marketing Refresher for the New Year
As email marketers, we’re used to dealing with all the moving parts of getting the perfect email sent out. Email content, calls-to-action, landing pages, etc. We’re constantly submerged in the sea of nitty-gritty details that go into creating emails people want to open. This can prevent us from seeing the other side of the email […]
An Email Marketing Refresher for the New Year
As email marketers, we’re used to dealing with all the moving parts of getting the perfect email sent out. Email content, calls-to-action, landing pages, etc. We’re constantly submerged in the sea of nitty-gritty details that go into creating emails people want to open. This can prevent us from seeing the other side of the email […]
5 Keys for Email Marketing Prosperity
Contrary to what you might have heard, or perhaps wished, email’s not dead. There’s even a website to prove it! We check our devices an average of 46 times a day, and nearly 34% of us check our email around the clock. Despite the rise of social media, and messaging apps like Slack, email appears […]
5 Keys for Email Marketing Prosperity
Contrary to what you might have heard, or perhaps wished, email’s not dead. There’s even a website to prove it! We check our devices an average of 46 times a day, and nearly 34% of us check our email around the clock. Despite the rise of social media, and messaging apps like Slack, email appears […]
Marketing Obituaries: 3 Terms That Are Already Dead
By Doug Scudder Death is a part of life. Not only does this cliche apply to our childhood pets (RIP Brownie), but it also applies to terms that marketers use every day. Marketing terms die for many reasons, but most of the time terms become obsolete because technology has changed. As marketers, part of our […]
