How to prevent email opt-outs
Email marketing has a 36:1 ROI, but you could be self-sabotaging if your subscribers are constantly opting out. Make sure your prospects and customers stay engaged with these four tips. 1. Send fewer emails Email marketing should be about quality, not quantity. You don’t want to spam your subscribers. It’s unlikely you have enough quality […]
3 types of email newsletters you can use to attract customers
Email newsletters are a popular and powerful marketing tool. In fact: · Email marketing has a 4,200% ROI · Four out of five marketers would rather give up social media marketing than email marketing · Thirty-one percent of B2B marketers say email newsletters are the best way to nurture leads You can get these benefits […]
3 Ways You Can Improve Email Engagement
Email marketing is a truly versatile marketing tactic. You can increase thought leadership with an informative newsletter, boost sales with a drip marketing campaign, and even convert prospects by sending special deals based on what they’ve already expressed interest in. Seventy-seven percent of marketers say they have seen an increase in email engagement over the […]
How to improve email click-through rate
For the best success, you need to keep your engagement high for all content. So what do you do if your email click-through rates are seriously low? Follow these five tips to improve your email CTR. 1. Make sure your content is relevant Developing relevant content is certainly easier said than done, but there are […]
What you need to know about Apple’s Mail Privacy Protection
Digital email marketing just got trickier. While Apple’s Mail Privacy Protection is a great feature for consumers who want more privacy and anonymity amid the era of online tracking — and it’s certainly not the first time — it may be leaving you scrambling to find ways to optimize and maintain your email marketing’s performance […]
4 ways to generate leads with newsletters
Newsletters are a key email marketing tactic for your business. They are an avenue to quickly and efficiently build relationships with current customers and generate more leads. In fact, 93% of B2B companies use email marketing to distribute their content to their audience. To leverage your newsletters for lead generation and nurturing, you need to […]
Create More Dealership Business with Content
Listen to the article: [acf field=”embed_code”] Many times dealerships find themselves focusing much of their energy on growing equipment sales and generating new customers. These are both tremendously important to the health and success of any dealership. However, dealers mustn’t forget that new customers and equipment sales aren’t the only revenue stream. Repeat business can […]
Using Search Ads to Target the Construction Industry
Over the past several years, the world of digital marketing has grown by leaps and bounds. The available advanced targeting capabilities with search have made it possible to become highly precise with who sees your messaging. [box] Advanced Search Targeting Capabilities: Keyword Targeting – People are targeted based on a created keyword list made up […]
Using Search Ads to Target the Construction Industry
Over the past several years, the world of digital marketing has grown by leaps and bounds. The available advanced targeting capabilities with search have made it possible to become highly precise with who sees your messaging. [box] Advanced Search Targeting Capabilities: Keyword Targeting – People are targeted based on a created keyword list made up […]
How to Successfully Market to the Coming Generations (Part 2 of 2)
In How to Successfully Market to the Coming Generations (Part 1 of 2) we discussed how social media and native advertising are great ways to appeal to the up and coming millennial and z generations. Today we will cover a few more areas to focus on when targeting younger generations. [hr style=”3″ margin=”40px 0px 40px […]
