5 Characteristics of Effective Marketing Campaigns

marketing plan

Being the best you can be at marketing requires a lot of time digging through analytics and data to find insights. But, as we all know, marketers stay pretty busy just getting stuff out the door. So to help, we’ve analyzed which characteristics successful campaigns share. [hr style=”3″ margin=”40px 0px 40px 0px”] 1. The Customer […]

Banner Display, Part IV: What Kind of Prospect Do You Need?

Target the Right Prospects

Pushing forward with our banner display series, it is time to talk about targeting with content. But before we do, let’s review for a second. In order to maximize your budget within the realm of online banners, make sure you are reaching prospects and reaching them in the right way. That is a little vague, […]

Banner Display, Part III: Location, Location, Location

Location, Location, Location

For those of you who missed last week’s blog on banner display click here. But here is a short review. Online banner display has the potential for great value with one glaring caveat. You must be able maximize your budget by targeting only your prospects. Without this crucial step you will get an influx of unqualified leads that […]

Display, Not Just for Clicks?

concept of modern business

Broach the subject of online display banners and the conversation will eventually land on conversions. What occurs is the nerd equivalent of “bros” peacocking about their latest gym feats. “Dude, your conversion rates are sick!” Rarely does that conversation discuss things like brand awareness, offline sales, or organic search traffic. Perhaps it seems too “mass […]