5 mistakes that hinder customer retention
Your marketing shouldn’t stop just because you’ve made a sale. Ideally, your marketing strategy also includes a plan for customer retention and loyalty. This is especially important when you consider the possibility of loyal customers referring new ones to your business. It can cost five times as much to attract a new customer than to […]
3 ways you can really satisfy customers
You finally made that sale you’ve been working on. Your customer purchased the equipment, signed the contract or subscribed to your software service. They chose you out of all your competition, so surely you’re on your way to a five-star rating, right? But what if your customer needs more than a completed purchase to be […]
