7 questions to place your content on the right track
Content marketing appears in some form during most campaigns. You might produce educational articles, e-books, videos or webinars for your campaigns that can help you achieve your goal, whether it’s increasing brand awareness, improving lead generation or encouraging purchase decisions. But, if you’re not careful, it can fall flat. Answer these seven questions about your […]
4 things you need to know about SEO
If you are wondering why your website isn’t generating leads like it used to, it may be because you are not appearing on the first page or pages of a Google search. The first page gets more than 98% of all clicks for products and services. Google processes 63K searches per second, and their evolving […]
Stop Wasting Offline Data – VIDEO
Whether you know it or not, you have an abundance of data about your customers. It can be a major cog in your marketing machine if you take advantage of it. I’m talking about all the bits and pieces of information you have collected referred to as offline data. So, why aren’t you using it? […]
How to Create Stand-Out Ad Creative (Part 2) – VIDEO
In our previous video, How to Create Stand-Out Ad Creative (Part 1) we focused on how to set your marketing apart from your competitors’ by using your ad creative. But as you know, the process of reaching prospects does not stop with setting up great visuals and creating compelling and relevant content for your ads. […]
How to Create Stand-Out Ad Creative (Part 1) – VIDEO
In today’s marketplace you are competing not only with other companies like yours, but with companies in other industries whose ads just happen to be on the same webpage as yours. To catch a potential customer’s attention you have to stand out. How exactly can you do that in such a jam packed and competitive […]
The Importance of Being Mobile-First – VIDEO
Why is making sure you are mobile friendly so important today? Ever since mobile Google searches began to overtake desktop searches we all knew that Google would eventually change how they approached ranking or indexing their search results. And that’s exactly what they did. When there are two versions of a website (mobile and desktop) […]
Marketing Tells a Story – VIDEO
Why tell someone something when you can show them instead? A page with nothing but text can easily be skimmed over or ignored. Put some bright beautiful images on that same page and you will find people spend more time there. Why? We love visuals. Use every tool you have to tell a better story […]
How to Create Effective Marketing Campaigns – VIDEO
It’s easy to get lost in the grind of producing campaign after campaign. But stopping to make sure your campaigns align with the characteristics of a successful campaign is the key to revitalizing your marketing campaigns every now and again. [box] Need Help Getting Started with Your Digital Marketing? [acf field=”cta_18″ post_id=”option”] [/box] Reach Out […]
Read, Watch, or Listen: Consume Great Content the Way You Want
Listen to the article: [acf field=”embed_code”] Our goal is to consistently provide our audience with quality content that is valuable to them. Over the past several weeks we have begun to expand the ways we make that content available to you. We realize that sometimes it’s hard to take the time to sit down and […]
The 5 W’s of Digital Marketing – VIDEO
Taking a page from journalists can help drive success. In the world of reporting, the all important W’s of Who? What? Where? When? and Why? can help aspiring sleuths get all the pertinent information and help them paint the picture. Today’s video will talk about how you can apply the 5 W’s to your digital […]
