Weathering Auction Market Fluctuations: How to Anticipate Changes in Heavy Equipment Values
In a recent EquipmentWorld article by Jordanne Waldschmidt, it was reported that auction prices for used units are trending downward, as more construction equipment and truck inventory are now available on dealer lots.1 With uncertainties looming, it’s crucial to stay ahead of the curve and anticipate changes to maximize returns and minimize risks. Trends Impacting Auction Prices “Pandemic-related […]
Your Sales Team Must Embrace Data
Listen to the article: [acf field=”embed_code”] Throughout my time here at Randall-Reilly we’ve been lucky enough to be welcomed into to various dealerships and fleets to see how they run from day-to-day. One continual thing we run into is this struggle of trying to get sales teams to actually use the data that’s available. And […]
Hypertargeting Can Take Your Digital Campaigns to the Next Level
Online digital campaigns have seemingly taken over the world of marketing. While they can be very effective if implemented properly, many marketers’ digital campaigns fail to reach their full potential. The key to launching any successful campaign is making sure you reach the target audience; and this is where many fall short. It’s not enough […]
Hypertargeting Can Take Your Digital Campaigns to the Next Level
Online digital campaigns have seemingly taken over the world of marketing. While they can be very effective if implemented properly, many marketers’ digital campaigns fail to reach their full potential. The key to launching any successful campaign is making sure you reach the target audience; and this is where many fall short. It’s not enough […]
3 Ways to Be More Data-Driven in Marketing Construction Equipment
The goal for every construction equipment manufacturer is to get their machinery out into the field and into the hands of their customers. To do that, companies engage in different marketing tactics to attract buyers. But what’s the most effective way to reach those people? Is there a tool to get the most out your […]
The Importance of Brand Loyalty
In today’s fast-paced, instant gratification world, there are more choices than ever before. Companies are constantly coming up with new ways to try and get as many eyes on the product as possible. That’s why establishing a brand loyal customer base is crucial in today’s market. But what is brand loyalty? [box style “1”] Brand […]
Top 6 Marketing Resources for Dealers
Marketing for a dealership presents unique challenges. Mostly targeting. You have a very specific prospect and more than likely a very specific area of responsibility. This makes advertising more complicated. Mass marketing is out of the question. So what works? In order from top to bottom, here are the top 6 marketing resources for equipment […]
3 Ways Big Data Can Help you Market to the Construction Industry
We all hear the term “big data” thrown around a lot these days. Since people talk about it so much it must be really important, right?Companies like Google are making hundreds of millions of dollars a month serving ads that use a vast database of behavioral data. Unfortunately, knowing all of this doesn’t help you […]
