3 Compelling Reasons to Invest in Thought Leadership Marketing
Who are your favorite types of people to be around? Do you gravitate toward folks who give and share freely, without strings — or those who always seem to have some kind of ulterior motive? We all know people who only pop up when they need something from you… Most of us prefer to surround […]
5 Ways to Humanize (and Harmonize) Your Marketing
HELLO. I AM A ROBOT. WOULD YOU LIKE TO PURCHASE MY SERVICES. This is what most sales pitches sound like to me. Light on personality, imagination and personalization, heavy on pushy, salesy jargon. More talking than listening. It takes effort, planning and coordination, but you need to find ways to humanize your marketing. It’s […]
5 Ways to Humanize (and Harmonize) Your Marketing
HELLO. I AM A ROBOT. WOULD YOU LIKE TO PURCHASE MY SERVICES. This is what most sales pitches sound like to me. Light on personality, imagination and personalization, heavy on pushy, salesy jargon. More talking than listening. It takes effort, planning and coordination, but you need to find ways to humanize your marketing. It’s […]
The Changing Role of Today’s Marketing Department
Hey, have you heard that thing about the world dramatically, irrevocably changing? Something about social media, the massive proliferation of data, profound content consumption pattern changes, an explosion of consumer options, and worldwide connectivity? Just teasing, I know you’re on it. Every day, it seems, marketing departments are having to adjust, pivot, learn about, and […]
The Changing Role of Today’s Marketing Department
Hey, have you heard that thing about the world dramatically, irrevocably changing? Something about social media, the massive proliferation of data, profound content consumption pattern changes, an explosion of consumer options, and worldwide connectivity? Just teasing, I know you’re on it. Every day, it seems, marketing departments are having to adjust, pivot, learn about, and […]
The Evolution of Media & How it Has Changed Marketing
[hr style=”3″ margin=”40px 0px 40px 0px”] New media technologies both spring from and cause cultural change. Chances are, radio is not where your clients gather news and information, unless you’ve taken a time-machine back to the 1930s. The top news stories of the day are most likely not being read from a newspaper. [box […]
Can Paid Ads Empower Your Facebook Presence?
You probably know that organic social media reach isn’t as powerful as it used to be. For years, marketers and advertisers were able to reach a huge audience without spending a single dime. It was free, and we loved it. Now things have been turned on their head. And at a time when more and […]
5 Reasons Your Marketing Campaign Failed
We’ve all been there. You had such high hopes for a campaign. For weeks, you built your campaign from scratch. You had a theme, you created content, you built ads, landing pages, workflows, emails, and everything else. And it failed. That’s right. Your campaign crashed and burned. And now you’re in a meeting with your […]
Marketing 101: Helpful Tips to Allocate Your Marketing Budget
The marketing and advertising industry is constantly changing, leading to a seismic shift in the industry over the past 20 years. We’ve seen rapidly changing media behaviors, the rise of the internet, and a proliferation of new technology and platforms. It’s easy to lose sight of your marketing goals and spread your budget across every […]
5 Easy Tips to Optimize Your Landing Pages
Whether you know it or not, landing pages can be your best friend or your worst enemy. Every ad, every CTA, and every email button leads to a landing page. You can be getting the opens and clicks you need for success, but still fail because your landing page isn’t converting. Never fear. There are […]
