3 Metrics to Measure Your Brand Awareness Campaigns – VIDEO
Building your brand is essential, but many find themselves struggling with their brand awareness campaigns. Today we’ll discuss three metrics you can use to measure the effectiveness of your brand awareness campaigns. [box] Need Help with Your Brand Awareness Campaigns? [acf field=”cta_18″ post_id=”option”] [/box] Reach Out on Social Media YouTube Facebook Twitter Listen to All […]
5 Characteristics of Effective Marketing Campaigns (2018 Edition)
As marketers, we can become so immersed in the constant production and running of campaigns, we end up devoting too little or no time to improving our process. It’s easy with the pressure of tight deadlines and the desperation to please clients to prioritize quantity over quality. We end up stuck in our ways, producing […]
5 Characteristics of Effective Marketing Campaigns (2018 Edition)
As marketers, we can become so immersed in the constant production and running of campaigns, we end up devoting too little or no time to improving our process. It’s easy with the pressure of tight deadlines and the desperation to please clients to prioritize quantity over quality. We end up stuck in our ways, producing […]
How Important is a Landing Page?
I once heard a definition of a landing page that piqued my interest. So I want to share this simple definition with you: A landing page is where a visitor “lands” after clicking on an ad or link in your campaign. With that definition in mind, imagine a prospect drifting through the internet as someone […]
The Never-Ending Need to Build Your Brand
Why does it take a stranger multiple conversations and a lot of time spent with you to share personal information or feel comfortable with you? It’s because they don’t know you, right? It takes time to build trust. The same is true for the B2B marketing world. You may be creating wonderful campaigns and the […]
Marketing with Over-the-Top Streaming Services
The way people consume content is changing. We are no longer tied to a television or radio on a set schedule. Not only are there more platforms available to us, but the way we enjoy the content has changed. Not too long ago, if you wanted to watch the latest episode of your favorite television […]
Are You Making the Most of Facebook Custom Audiences?
We all know that Facebook has become a major force in today’s world. From communicating with Facebook Messenger, entertainment with the Facebook Watch tab, to buying and selling with Facebook Marketplace, the social giant has gradually spread into almost every aspect of our daily lives. That reach has led to a nearly 60% penetration among […]
The Power of Video Advertising
You’ve heard the saying, “a picture is worth a thousand words.” But did you know video is worth 1.8 million words? Visuals have the power to get a message across 60,000 times faster than text. Couple that with sound and movement and you won’t be able to find a more efficient way to beat the […]
Marketing Strategies to Leave for Dead in 2018
As long as there have been products to sell, there have been people working on ways to entice potential customers to buy those products. It’s nothing new. Painted advertisements and even official spokesmen were used as a way to promote events in ancient Rome. No matter the time or location the goal has always been […]
Your Company Identity and Culture Can be the Key to Success
Today’s consumers have a plethora of choices of available to them for virtually every need or want they may have. With so much competition and unprecedented access to companies thanks to the internet and social media, how can marketers hope to be able to cut through all the noise? In short, there’s no magic bullet […]
