Unleash the Power of Route-Targeting: How to Maximize ROI

male semi-truck driver sitting in truck cab, looking at GPS directions on his phone

In the competitive landscape of truck dealership marketing, attracting non-local fleets can be a significant challenge. Picture this: You’re a dealership looking to expand your customer base beyond your immediate area, but traditional marketing efforts fall short. What do you do? Enter route-targeting with digital ads, a game-changer in reaching out-of-town customers and maximizing ROI. […]

Avoiding Lot Rot

Lot Rot

It’s hard to find something ag dealers fear more than “lot rot”. You’ll also never find a finance manager who’s comfortable watching used inventory depreciate month after month all while the selling season is ticking away. No dealer wants to be caught in a situation of cutting losses by sending equipment to auction. Not only […]

Fighting Truck Depreciation: Getting Used Equipment Off Your Lot

Truckers talking in lot

As you might already know, build rates and new equipment sales for tractor trucks are down, and they’re predicted to stay that way for most of 2024. The freight industry has slowed and carriers have stopped making large order commitments. If you’re a heavy truck dealer, that can put a strain on your business. But […]

ProPickup Truck Expo Set To Roll Into Dallas

New expo partners with The Great American Trucking Show to place spotlight on new pickups and accessories at the Dallas Convention Center; major pickup manufacturers commit to exhibit. Combined shows will attract more than 500 exhibitors and 50,000-plus attendees Covers Class 1-8 trucks and accessories Attracts heavy contractors, landscape contractors, city/municipality fleets, DOT, road builders […]

Pollster Frank Luntz to deliver keynote address at Commercial Vehicle Outlook Conference

DALLAS – Frank Luntz, the “hottest pollster” in America according to the Boston Globe, will share his insights into the upcoming Presidential election during the third-annual Commercial Vehicle Outlook Conference, Aug. 22-23, 2012, at the new Omni Hotel and the Dallas Convention Center. Named one of the four “Top Research Minds” according to BusinessWeek, and […]

WHITE PAPER: Driver Recruiting & Social Media

social media

Trucking companies must, if they are to foster deeper trust in their recruiting departments, expand their marketing strategies into a wide range of social media.  It is also imperative to make use of the variety of social media sites available to them and not limit efforts to the most popular, i.e. Facebook. This first of three reports […]

Great West Truck Show and Fleet Executive Conference

SANDS EXPO & CONVENTION CENTER, LAS VEGAS, NEVADA, JUNE 14-16, 2012 The 2012 Great West Truck Show will offer fleets and owner-operators the chance to see trucks, trailers, parts, components and services they’ll need to compete effectively in the West. The Great West Fleet Executive Conference will provide fleets with the critical information they need […]

Commercial Vehicle Outlook Conference

DALLAS CONVENTION CENTER, DALLAS, AUG. 22-23, 2012 Developed in partnership with the Heavy Duty Manufacturers Association, this annual conference brings together thought leaders from all segments of the trucking industry to enjoy expert presentations, panel discussions and numerous networking opportunities during two half-days immediately prior to the opening of the Great American Trucking Show. www.cvoconline.com