Banner Display Glossary for Trucking and Construction

Banner display is an effective tool in your digital marketing campaign. To make the most of your efforts and maximize your budget it is important to target prospects effectively and efficiently. Take advantage of the measurable tools and platforms that are available to you.

Targeting correctly will allow you to find quality leads, expand your audience, and produce higher conversion rates. A successful banner program is all about reaching the right prospects in the right way and at the right time.

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Type of Targeted Display

Audience Source

Type of Targeting

Where the Banner Appears

Key Benefit

Audience Display [mini-icon icon=”ok”]
Fusable Websites
[mini-icon icon=”file”]
Content Viewed
[mini-icon icon=”eye-open”]
Anywhere in an online browser after a user leaves a Fusable website
[mini-icon icon=”star”]
Quickly connect to an established audience
IP Display [mini-icon icon=”ok”]
Fusable Websites
[mini-icon icon=”briefcase”]
Business Location
[mini-icon icon=”eye-open”]
Anywhere in an online browser after a user leaves a Fusable websites
[mini-icon icon=”star”]
Reach an entire company and engage those with buying power
Social Display [mini-icon icon=”ok”]
Fusable Websites
[mini-icon icon=”file”]
Content Viewed
[mini-icon icon=”thumbs-up”]
Facebook News Feed
[mini-icon icon=”star”]
Connect to your audience in a non-competitive environment
Truck Stop Display [mini-icon icon=”road”]
Truck Stop Location
[mini-icon icon=”map-marker”]
[mini-icon icon=”picture”]
Online banners within a trucks top radius
[mini-icon icon=”star”]
Geo-target drivers while they’re on the road
Search Display [mini-icon icon=”search”]
Keyword Searches
[mini-icon icon=”list”]
Content Searched + Websites Visited
[mini-icon icon=”picture”]
Banners on websites after clicking on search results
[mini-icon icon=”star”]
Ensures that you’re targeting an already engaged prospect
DisplayAmpTM [mini-icon icon=”globe”]
Online Audience
[mini-icon icon=”comment”]
[mini-icon icon=”eye-open”]
Anywhere Online
[mini-icon icon=”star”]
Define your audience with greater accuracy and extend to a larger online presence.

[teaserbox title=”Download the targeted display glossary to find new ways to reach prospects.” id=”targeted-display-glossary” button=”Download Free Glossary” link=”” buttoncolor=”orange” target=”_blank” buttonmargin=”12px 0 20px 0;”]Here’s a menu of the targeted display products that we offer.[/teaserbox]
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Want to learn more about online display marketing?

Start with part one of our 5 part display series to learn about all the different targeting techniques you can use to recruit drivers and market to the trucking and construction industries.
Banner Display Part I: Target or Go Home