Making Profitability Certain in a Year of Uncertainty

Sales manager giving advice application form document, considering mortgage loan offer for car insurance

“Most insureds, regardless of industry or vehicle class, should anticipate ongoing premium increases in 2024,” states CBIZ in their Commercial Auto Insurance Market Outlook for 2024.1 In the realm of insurance, precision is paramount. Yet, underwriters face a myriad of challenges that hinder their ability to integrate comprehensive data into their processes effectively. From the […]

Unleash the Power of Route-Targeting: How to Maximize ROI

male semi-truck driver sitting in truck cab, looking at GPS directions on his phone

In the competitive landscape of truck dealership marketing, attracting non-local fleets can be a significant challenge. Picture this: You’re a dealership looking to expand your customer base beyond your immediate area, but traditional marketing efforts fall short. What do you do? Enter route-targeting with digital ads, a game-changer in reaching out-of-town customers and maximizing ROI. […]