Top 5 Marketing Fails You Can Learn From

So we all know that marketing campaigns don’t always work out like we want them to. Admittedly, there have been a few times where a few of my coworkers and I have gotten really excited about a campaign only to see it fail miserably. Don’t worry. Everything you do as a marketer is experimentation. You […]

What is RigDigBI And What Can it Do for Me?

People like to talk about “big data” a lot these days. But data that is just big doesn’t actually do anything. If you are a aftermarket parts and service distributor, a commercial truck dealership, a fleet or even an OEM you have probably been offered data products before. The products look shiny and high-tech, they […]