The Power of Video Advertising
You’ve heard the saying, “a picture is worth a thousand words.” But did you know video is worth 1.8 million words? Visuals have the power to get a message across 60,000 times faster than text. Couple that with sound and movement and you won’t be able to find a more efficient way to beat the […]
Truck Dealerships Are Stuck in the Stone Age of Marketing
This past January heavy-duty truck sales began to climb and could continue if demand persists. The trucking industry as a whole has struggled with fluctuating demands and driver numbers making it difficult for carriers to maintain the status quo. As freight demand is once again on the rise, many fleets may need to expand to […]
Is Your Biggest Marketing Problem Wasted Money?
Marketing is a tricky and constantly changing industry. Over the years marketers have had to do their best to try and keep up with the cultural and technological shifts. One of the biggest changes to the industry was the introduction of the internet and the subsequent proliferation of social media. The earliest incarnation of the […]
How to Reach Contractors in 2017
When it comes to marketing, how much do you know about contractors? Do you know where and how to reach them with relevant messaging in 2017? We conducted a study to get to the bottom of this vexing question, and got enlightening responses from more than 220 contractors (70.7% of whom identified as upper management) […]
How to Reach Contractors in 2017
When it comes to marketing, how much do you know about contractors? Do you know where and how to reach them with relevant messaging in 2017? We conducted a study to get to the bottom of this vexing question, and got enlightening responses from more than 220 contractors (70.7% of whom identified as upper management) […]
Frighteningly Bad Marketing Tactics
<Count Chocula Voice> Velcome my friends, to this verrrrry spoooooky Halloween-themed booooo-log post! The vorld of marketing can be a scarrrrrrry place, filled vith ghosts of poor, lost souls, condemned to be foreeeeever haunted by misguided, failed campaigns. Follow me, if you vish to survive. Enter … if you dare! Mwuahahahahahaha! <End Count Chocula Voice> […]
Dovetailing Data and Digital
It’s wise to be purpose-driven. It’s great to be goal-driven. When it comes to marketing, sales, or recruiting, it pays to be data-driven. If you’re not using data to steer your overall business approach, you’re putting the cart before the horse. You’re sailing without a rudder. If you want to increase efficiency, boost productivity, and […]
Dovetailing Data and Digital
It’s wise to be purpose-driven. It’s great to be goal-driven. When it comes to marketing, sales, or recruiting, it pays to be data-driven. If you’re not using data to steer your overall business approach, you’re putting the cart before the horse. You’re sailing without a rudder. If you want to increase efficiency, boost productivity, and […]
Statistical Proof that Video Is Taking Over the World
It’s too late. We’ve been overrun. Video is taking over the world. In the spirit of my favorite broadcaster, Kent Brockman (real name Kenny Brockelstein) — who hastily welcomed our ‘new insect overlords’ — I’m here to recognize the new master of our content domain. Hail, video! Don’t believe me? Consider what’s been brewing at […]
Statistical Proof that Video Is Taking Over the World
It’s too late. We’ve been overrun. Video is taking over the world. In the spirit of my favorite broadcaster, Kent Brockman (real name Kenny Brockelstein) — who hastily welcomed our ‘new insect overlords’ — I’m here to recognize the new master of our content domain. Hail, video! Don’t believe me? Consider what’s been brewing at […]
