A Handy Facebook Advertising Cheat Sheet
Like an unstoppable ocean, Facebook just keeps growing. And expanding. Brace yourself for charts. At the rate they’re going, Facebook is projected to be worth a cool $78.3 billion by 2022. What’s driving all this ridiculous growth? Facebook continues to mature and deliver as a lucrative, targeted advertising platform. There is money to be made, […]
Edit Your Way to Marketing Mastery
Today we’re discussing a topic that’s near and dear to my heart — editing. I worked as an editor for about five years at my last job. It was an enlightening, character-building experience. Working as an editor forced me to become a fine-print-reading, attention-to-detail guy. It made me a more curious reader and thorough writer. […]
Want to Beat Your Competitors? Here Are Four Ways to Tell Better Stories
If you’re in marketing, recruiting, or sales, you’re in the storytelling business. And if you have competitors — whether you realize it or not — you’re in a storytelling arms race. Of course pricing, service, benefits, and customer experience are paramount for your business, but those who neglect the power of storytelling do so at […]
Steering Clear of PR and Marketing Disasters
Now, perhaps more than ever, it is critical to measure every word you speak. Or type. Or publish. Or else! We’re all just a tweet, email, article, sentence, or social media post away from a PR nightmare. Your company’s reputation — and your job — are at stake with every piece of content you release […]
Broaden Your Horizons (and Audience) with Outside-the-Box Marketing Ideas
Is your marketing stuck in a rut? Do you constantly draw from the same bag of tricks, with predictable results? If you’re keen to expand your audience, and possibly find some new customers, it’s high time to try some outside-the-box techniques. Variety is the spice of life, after all. Let’s mix it up! [hr style=”3″ […]
