Dissecting Viral Marketing and the 7 High-Stimulation Emotions

I did not devote a lot of my attention to the incredibly viral ALS Ice Bucket Challenge craze. To make up for that, and to ensure my managers don’t actually kill me, I’m going to devote some of my time to dissecting exactly what characteristics make something viral. This is no easy feat. There are […]

Viral Marketing Campaigns Straight Out of Hollywood

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[testimonial author=”Linus Karlsson and Paul Malmstrom”]Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.[/testimonial] Obviously, the best marketing campaigns are the ones that […]