3 Types of Content Your Competitors are Probably Using (And You Should Be Too)
Content marketing is used by 82% of companies, and that number is growing. But not all forms of content are equal, and many professional marketers show a strong preference for three types of content. According to HubSpot’s latest Not Another State of Marketing Report, these are marketers’ favorite forms of content. 1. Videos The fact […]
3 ways to create binge-worthy video content
Video marketing is a significant part of many strategies, and for good reason. The average viewer watches 18 hours of online video per week. Creating episodic content, specifically video content, increases your brand recognition while engaging your audience with an interesting, creative video series. To get the most out of your episodic content, you need […]
3 ways to improve video retention rates
Video marketing is often seen as a highly effective way to engage with your audience and grow your business. In fact: Eighty-four percent of marketers say videos help generate leads. Seventy-eight percent of marketers say videos led to an increase in sales. Ninety-four percent of marketers say videos increase user understanding of their products and […]
How to create compelling customer testimonial videos
Like nearly 95% of all shoppers, I seldom make a purchase without consulting online reviews and asking peers about their experience with the product. But, with all things being equal, a recommendation from a peer will tip the scale. In fact, 97% of B2B customers cited user testimonials and peer recommendations as the most reliable […]
3 Ways Video Can Amp Up Your Marketing
We all know that video is a big deal. Statistics put daily video consumption at around 4 billion videos on YouTube alone. It boggles the mind. More and more brands are realizing the power of video to boost the effectiveness of their marketing, and you can’t miss out. It’s time to harness the video marketing […]
3 Stats About Video in the Construction Industry
Contractors and construction companies have massive buying power. Their projects are large scale, and the equipment they use on a job site is expensive. For OEMs, dealers, manufacturers, and distributors, it’s necessary to leverage these audiences. Before you jump in and start building a marketing campaign, you need to understand your audience. You need to […]
6 Most Common Video Marketing Myths
Let me be real frank, global video consumption is massive. According to this article from the Motley Fool, the online video advertising market will grow as much as $10 billion annually by 2016. YouTube’s numbers alone are even more mindboggling. They have over 6 billion hours of video watched every month with 1 billion people […]
3 Innovative Ways to Reach Your Audience on YouTube
YouTube is one of the best channels for marketers to reach their audiences. However, there are a lot of things that have to be taken into account to achieve success. For instance, a killer script, compelling imagery, and the best story are all necessary for a great video. And that’s just the creative! Blog: 5 […]
5 Reasons Video Marketing is Easier than Ever
Technology has come a long way over the past 15 years. We have seen the wider introduction of the internet and a complete change in global media consumption. More importantly, thanks to these same advances, content creation has become more accessible with fewer boundaries standing in the way. Blog: 5 Amazing Video Advertising Campaigns Video […]
How-To: Construction Dealer Video Marketing Part 2
[hr style=”3″ margin=”40px 0px 40px 0px”] Part 2 of 2: Video Publishing In part 1 of this How To series, we covered the planning, shooting, and editing your dealer video. Now that your video is ready for prime time, we’ll explore how you can publish your new video to make it easily found, and […]
