Reaching Your Ideal Prospect Online
Listen to the article: [acf field=”embed_code”] Quick question. How much time do you spend online? Well, if you’re anything like the average American, you’re likely spending somewhere in the range of 24 hours a week online in some fashion. And that number is from early 2018. Our dependance and love for all things internet is […]
The 5 W’s of Digital Marketing
To get the information necessary to tell an accurate story, reporters and journalists rely on what they call the “5 W’s”: Who? What? Where? When? Why? Answering these basic questions can help journalists get to the bottom of whatever topic they are pursuing. In marketing, the same 5 W’s can be applied, specifically in the […]
The 5 W’s of Digital Marketing
To get the information necessary to tell an accurate story, reporters and journalists rely on what they call the “5 W’s”: Who? What? Where? When? Why? Answering these basic questions can help journalists get to the bottom of whatever topic they are pursuing. In marketing, the same 5 W’s can be applied, specifically in the […]
Truck Dealerships Are Stuck in the Stone Age of Marketing
This past January heavy-duty truck sales began to climb and could continue if demand persists. The trucking industry as a whole has struggled with fluctuating demands and driver numbers making it difficult for carriers to maintain the status quo. As freight demand is once again on the rise, many fleets may need to expand to […]
Using Twitter to Engage Your Audience
As I’ve covered many times before, Facebook is a social media juggernaut and shows no sign of slowing down. However, it’s important not to be one dimensional with your marketing approach. Using other channels of social media may be able to bring your company attention as well. Twitter is one such example. Simple Twitter campaigns […]
Statistical Proof that Video Is Taking Over the World
It’s too late. We’ve been overrun. Video is taking over the world. In the spirit of my favorite broadcaster, Kent Brockman (real name Kenny Brockelstein) — who hastily welcomed our ‘new insect overlords’ — I’m here to recognize the new master of our content domain. Hail, video! Don’t believe me? Consider what’s been brewing at […]
Statistical Proof that Video Is Taking Over the World
It’s too late. We’ve been overrun. Video is taking over the world. In the spirit of my favorite broadcaster, Kent Brockman (real name Kenny Brockelstein) — who hastily welcomed our ‘new insect overlords’ — I’m here to recognize the new master of our content domain. Hail, video! Don’t believe me? Consider what’s been brewing at […]
What Happened to my Organic Reach on Facebook and Twitter?
Remember back when “social media marketing” was new? At first, your followers were just impressed that your brand had a Facebook page. Simply using Facebook or Twitter made you look cool and hip. Sadly, that isn’t how things work anymore. If you have 2000 people following your brand on Twitter, and 2000 addresses in a […]
3 Big Content Marketing Mistakes that Are Hurting Your Performance
Look around online and you’ll see that content marketing is the next big thing. As far back as 1996, Bill Gates even predicted the effectiveness of content on the still-new internet. He even declared content to be king. And marketers have latched on to his original assessment. While content may be king, marketers still don’t […]
4 Ways to Stop Wasting Your Budget on Social Media
Marketers should be proud of themselves. You have the best qualities of both business minded entrepreneurs and scientists. We have limited budgets, and just like everyone else, we have to prove that marketing is worth the investment. This requires a keen eye for experimentation and optimization that is often overlooked by the uninitiated. For marketers […]
