Can Search Help Your Truck Dealership?
If you’re like most dealerships, you’re missing a huge opportunity to get your name and brand in front of potential buyers and you don’t even know it. In today’s world you must embrace the tools available to stay relevant in the digital landscape. You simply cannot continue to rely on the tactics of the past […]
Equipment World Wins Construction Media Alliance Award
This past week the Construction Media Alliance announced winners for its second annual editorial and marketing awards (full list of winners available here). Among the winners was Fusable’s own Equipment World editorial staff. They received the award for Best Editorial Series for their summer series covering the ELD mandate. The series included pieces from Tom […]
Grow Your Dealership with Data
Dealerships depend on trucking fleets to keep their business going. Whether it’s selling them new (or used) rigs to populate their fleet, or servicing a fleet’s trucks for their drivers, without fleets coming back to dealerships they simply can not survive. The first part of that equation is fairly straightforward. Fleets need trucks. As long […]
3 Strong Advertising Channels for Dealers
The number one method of advertising used trucks for a while has been classified ads and listings and we’ve seen the stats that prove this. According to a recent Successful Dealer survey, 87% of dealer respondents find classified ads and listings are somewhat or very effective. But now that dealers’ advertising reach has been greatly […]
Truck Dealerships Are Stuck in the Stone Age of Marketing
This past January heavy-duty truck sales began to climb and could continue if demand persists. The trucking industry as a whole has struggled with fluctuating demands and driver numbers making it difficult for carriers to maintain the status quo. As freight demand is once again on the rise, many fleets may need to expand to […]
4 Ways to Achieve Recruiting Success at Trade Shows
The 2017 edition of The Great American Trucking Show (GATS) is rapidly approaching. This year’s event will be taking place at the Kay Bailey Hutchison Convention Center in Dallas, Texas from Thursday August 24 to Saturday August 26. With over 500 exhibits, 52,000 industry relevant products, and 65 countries represented, it’s a perfect place to […]
3 Ways to Target with Custom Digital Audiences to Sell Used Trucks
Heavy-duty commercial trucks can be very expensive. The initial purchase can be upwards of $120,000. Then there is the cost associated with merely operating the vehicle and keeping it properly maintained to stay in safe working condition. Even with these high costs it may make financial sense for a company to buy a new rig […]
How to Optimize Truck Dealerships in a Down Market
The changing landscape of the economy can be scary. No industry is immune to it. Being able to maintain and even grow sales in down times can be the difference between success or failure. The country is currently recovering from a sizable financial crisis. While things have certainly gotten better, some are still feeling the […]
Marketing Advice for Reaching the Trucking Aftermarket
Two of our brands — Truck Parts & Service and Successful Dealer — cover the aftermarket truck parts industry with great depth and acumen. As a result, they’ve both developed loyal followings and engaged audiences who know the trucking aftermarket better than anyone. To gain a better understanding about our aftermarket audience, we conduct a yearly […]
Where Are the Drivers? A State by State Heat Map Analysis
Pop quiz time: What states produce the most truck driver applications? Think you can guess the top 5? How about the top 10? Using data we’ve collected over the last 12 months through our truck driver recruiting database and extensive recruiting network (including sites like careersingear.com), let’s see where the drivers are in the U.S. […]
