Free Research to Empower Your Marketing
Rule Numero Uno: Empower the Customer Whether you are writing a blog (this just got meta!), creating products, or cold calling prospects, you need to keep your message focused on empowering your customer. If you’re going to empower your customer it is vital that you know their pain points. The Story Wars [hr style=”2″] Our […]
How Often Do Fleet Executives Check Their Email?
Here’s a quick tidbit as part of our countdown to the release of the full 2012 Trucking Connectivity Report on Wednesday. How can you reach a fleet executive? With more than half being over 55 what can you use? Telegram. . . carrier pigeon. . .fax? Well Mr. Generation X, it seems your ageism has […]
Which Mobile Platform is Most Popular with Company Drivers?
Here’s a quick tidbit as part of our countdown to the release of the full 2012 Trucking Connectivity Report on Wednesday. I won’t try tell you that all drivers are active social media users, tweeting and posting away at exponential rates. However the majority are on on social media. And an even bigger segment of […]
