Don’t Miss Out on the 2019 Great American Trucking Show
Listen to the article: [acf field=”embed_code”] The 2019 edition of The Great American Trucking Show (GATS) is inching ever closer. This year’s event will be held Thursday, August 22nd through Saturday, August 24th at the Kay Bailey Hutchison Convention Center in Dallas, Texas. GATS presents a unique opportunity for trucking professionals of all kinds to […]
4 Ways to Achieve Recruiting Success at Trade Shows
The 2017 edition of The Great American Trucking Show (GATS) is rapidly approaching. This year’s event will be taking place at the Kay Bailey Hutchison Convention Center in Dallas, Texas from Thursday August 24 to Saturday August 26. With over 500 exhibits, 52,000 industry relevant products, and 65 countries represented, it’s a perfect place to […]
Where Are the Drivers? A State by State Heat Map Analysis
Pop quiz time: What states produce the most truck driver applications? Think you can guess the top 5? How about the top 10? Using data we’ve collected over the last 12 months through our truck driver recruiting database and extensive recruiting network (including sites like careersingear.com), let’s see where the drivers are in the U.S. […]
How Do We Drive Quality Leads?
[hr style=”3″ margin=”40px 0px 40px 0px”] We here at Fusable drove more than 1 million leads for our recruiting clients in 2016. How did we do it? Not to paint with too broad a brush, but we have built a data-driven operation here with many different arms that all work together to help fleets find, […]
How to Attract and Retain More Drivers
America’s urgent driver shortage brings to mind the proverb ‘Necessity is the mother of invention.’ Nothing forces change like desperation. You either adapt and survive, or ride the status quo into oblivion. You know the challenges. Sky-high turnover, an aging workforce, difficulty appealing to young people, government restrictions, financial hemorrhaging caused by empty trucks… Needless […]
Truckers News Launches Newsletter for Women Truck Drivers
She Drives Trucks focuses on the unique challenges and opportunities facing female drivers, who make up almost 6 percent of the driving workforce. TUSCALOOSA, ALA. (May 23, 2016) – She Drives Trucks is a weekly newsletter launching this week that serves female company drivers and owner-operators – the more than 200,000 women who make up […]
Overdrive Senior Editor wins three major journalism awards
TUSCALOOSA, ALA. (April 2016) – Connectiv (formerly American Business Media) honored Todd Dills, Overdrive senior editor, with three Jesse H. Neal Awards for editorial excellence at a ceremony April 1, 2016, in New York City. Dills and Overdrive won Best Series for CSA’s Data Trail, a continuation of the series that received business-to-business media’s highest […]
Can You Reach Owner-Operators with Print?
Owner-operators are a surprising segment of the trucking industry. They have larger purchasing power than many marketers realize, and they can be a lucrative audience for the right company. However, it’s not an easy task to reach these small business owners. Owner-operators range across the trucking industry, carrying a variety of hauls and working for […]
Marketing to Owner-Operators: Be Mobile Friendly
Here we are again. If you’re reading this post, then I hope you’ve already seen two things. First, take a look at the 23 Stats About Owner-Operators That Empower Your Marketing slideshow if you haven’t already. Second, take a look at the last post in this series. Now that you’re up to speed, let’s look at […]
CCJ Fall Symposium Offers Trucking Industry Insights for Top Fleet Executives
It’s finally time! The final Commercial Carrier Journal Symposium of the year is only a few weeks away. The Fall Symposium will be held Wednesday, November 5 through Friday, November 7 in beautiful Scottsdale, Arizona. [hr style=”3″ margin=”40px 0px 40px 0px”] Don’t miss out on your last chance to be part of this outstanding event! […]