Want Owner-Operator Insight? Read this Interview
Today we are happy to share a quick interview we conducted with owner-operator, veteran, writer, coach of Freightliner’s elite Team Run Smart community, and all-around trucking hero, Mr. Joey Slaughter. Joey is the owner of Blue Ridge Transport, LLC, a Ringgold, Va.-based step deck carrier. Since 1992 Joey has operated dry vans, reefers, gasoline tankers, […]
Want Owner-Operator Insight? Read this Interview
Today we are happy to share a quick interview we conducted with owner-operator, veteran, writer, coach of Freightliner’s elite Team Run Smart community, and all-around trucking hero, Mr. Joey Slaughter. Joey is the owner of Blue Ridge Transport, LLC, a Ringgold, Va.-based step deck carrier. Since 1992 Joey has operated dry vans, reefers, gasoline tankers, […]
We Are Humans, Not Robots. Thoughts on Optimizing Campaigns
[box] Today we’re thrilled to feature a guest post by our own Brian Pohuski. As manager of Interaction Design at Randall-Reilly, Brian’s team builds and optimizes thousands of campaign websites, microsites, and landing pages — reaching millions of visitors per month. He is passionate about user experience, obsessed with information architecture, and proud to be a […]
We Are Humans, Not Robots. Thoughts on Optimizing Campaigns
[box] Today we’re thrilled to feature a guest post by our own Brian Pohuski. As manager of Interaction Design at Randall-Reilly, Brian’s team builds and optimizes thousands of campaign websites, microsites, and landing pages — reaching millions of visitors per month. He is passionate about user experience, obsessed with information architecture, and proud to be a […]
How Do We Drive Quality Leads?
[hr style=”3″ margin=”40px 0px 40px 0px”] We here at Randall-Reilly drove more than 1 million leads for our recruiting clients in 2016. How did we do it? Not to paint with too broad a brush, but we have built a data-driven operation here with many different arms that all work together to help fleets find, […]
How to Attract and Retain More Drivers
America’s urgent driver shortage brings to mind the proverb ‘Necessity is the mother of invention.’ Nothing forces change like desperation. You either adapt and survive, or ride the status quo into oblivion. You know the challenges. Sky-high turnover, an aging workforce, difficulty appealing to young people, government restrictions, financial hemorrhaging caused by empty trucks… Needless […]
Truckers News Launches Newsletter for Women Truck Drivers
She Drives Trucks focuses on the unique challenges and opportunities facing female drivers, who make up almost 6 percent of the driving workforce. TUSCALOOSA, ALA. (May 23, 2016) – She Drives Trucks is a weekly newsletter launching this week that serves female company drivers and owner-operators – the more than 200,000 women who make up […]
Can You Reach Owner-Operators with Print?
Owner-operators are a surprising segment of the trucking industry. They have larger purchasing power than many marketers realize, and they can be a lucrative audience for the right company. However, it’s not an easy task to reach these small business owners. Owner-operators range across the trucking industry, carrying a variety of hauls and working for […]
How Can You Reach Owner-Operators on Facebook?
Do you want to know the secret to reaching owner-operators? You know, the one secret that will empower your business to grow sales revenue by double digits? There isn’t one. Well . . . at least not that we know. Owner-operators can be a difficult audience to reach. They’re constantly on the road, and they […]
Marketing to Owner-Operators: Be Mobile Friendly
Here we are again. If you’re reading this post, then I hope you’ve already seen two things. First, take a look at the 23 Stats About Owner-Operators That Empower Your Marketing slideshow if you haven’t already. Second, take a look at the last post in this series. Now that you’re up to speed, let’s look at […]
