Marketing in the age of the coronavirus pandemic
If anything is certain about marketing during an era of massive disruption, it’s that there’s an immediate opportunity for your message to be seen where your current and potential customers are congregating. In trucking and construction, it’s highly likely that your prospects are getting their coronavirus (COVID-19) industry news from our media brands like CCJ, […]
Total Landscape Care’s Beth Hyatt and Jill Odom Receive TOCA Awards
Listen to the article: [acf field=”embed_code”] At the 30th Turf and Ornamental Communicators Association meeting held in Charlotte, North Carolina, on April 30 – May 3, 2019, Total Landscape Care earned one first place award and one merit award. Associate editor Beth Hyatt received her second first place award in the “Writing for newsletter – […]
Total Landscape Care’s Beth Hyatt and Jill Odom Receive TOCA Awards
Listen to the article: [acf field=”embed_code”] At the 30th Turf and Ornamental Communicators Association meeting held in Charlotte, North Carolina, on April 30 – May 3, 2019, Total Landscape Care earned one first place award and one merit award. Associate editor Beth Hyatt received her second first place award in the “Writing for newsletter – […]
Total Landscape Care’s Beth Hyatt and Jill Odom take home TOCA Awards.
At the 29th Turf and Ornamental Communicators Association meeting held in Cincinnati, Ohio, on May 1-3, 2018, Total Landscape Care earned two first place awards. Associate editor Beth Hyatt received her first award after winning first place in the “Writing for newsletter – original content only” category for her burnout in the workplace article. Editor […]
Total Landscape Care Editor, Jill Odom, Takes Home Three Awards
We would like to take the time to congratulate Randall-Reilly’s very own, Jill Odom, who was recognized for her work at this year’s 27th annual TOCA Communications Award meeting. The event was held on May 4th in Tampa, Florida to honor members who have exhibited excellence in the fields of writing, design, photography/AV, new media, and special […]
Meeting the Demands of a Complex Industry: Identifying a Growth Strategy for Total Landscape Care
A critical part of every good marketing strategy is incorporating the media channels most relevant to your audience. That means building ads on the many digital channels they use, but also incorporating the other media properties they consume, such as magazines or websites. This is especially true for landscapers, who have a very diverse pattern […]
Making Your Media Count: A Conversion Case Study
[hr style=”3″ margin=”40px 0px 40px 0px”] The Challenge An important business strategy at Randall-Reilly is to ensure our media brands are providing the audiences our clients are promised. Within Randall-Reilly’s corporate marketing department, audience marketing’s goal is to help support and build those brand audiences with the editorial, sales and events staff. For Total Landscape […]
What's Social Got To Do With Construction?
It’s not earth shattering news that social media has the potential to increase brand awareness, drive traffic to your website, and give greater access to your company’s products and services. If done well, it also will create a relationship with current and potential customers and eventually generate leads and sales. What is surprising is that […]
TLC Recognized for Social Media
[one_half]It’s easy to use words like premier and industry leader to describe yourself. But when peers praise your work with similar phrases the impact is much greater. At Randall-Reilly we manage numerous brands that we consider top notch media providers within their respective industries. We are not the only ones to think so. Last weekend […]
Randall-Reilly’s Construction Division announces promotions
TUSCALOOSA, ALA. (January 2011) – Randall-Reilly recently promoted several associates in its Construction Division: Joe Donald, formerly publisher of Better Roads and Aggregates Manager, has been named executive publisher of the Construction Division. In his new role, Donald will handle specific national accounts for Equipment World, while helping cross sell all construction properties to those […]
