Edit Your Way to Marketing Mastery
Today we’re discussing a topic that’s near and dear to my heart — editing. I worked as an editor for about five years at my last job. It was an enlightening, character-building experience. Working as an editor forced me to become a fine-print-reading, attention-to-detail guy. It made me a more curious reader and thorough writer. […]
5 Marketing Ideas You Haven’t Tried
I tend to get into a rhythm with marketing campaigns. Upload my list into Facebook, send out an email campaign, download this whitepaper, and allow for inbound conversions. Sometimes in this rhythm we forget to try new things or miss obvious opportunities. So here’s a blog to break you out of it. Presenting 5 marketing […]
5 Ways to Be a Workplace Hero
Many of us spend more time with our co-workers than we do our own families. Sharing a communal workspace with other human beings can be a drag, but it can also be uplifting, empowering, and even edifying. What’s your contribution to the environment in which you work? Are you a workplace ace, or a vocational […]
Building Your E.A.T, and Navigating the Google Jungle
Expertise. Authority. Trustworthiness —> E.A.T. For those intrepid digital swashbucklers unafraid to plumb the depths of data, analytics, advertising, and search engine optimization, Google is a majestic dreamland. It’s richly versatile, expansive, and full of hidden wonders — kind of like an Amazon Rainforest of technology. Anyone can float down the Amazon River (or use […]
What Can Marketers Learn From Fantasy Football?
The NFL season has begun in earnest. And that means millions of Americans are spending their Sundays and Monday nights huddled around TV watching football. It also guarantees that millions of those same fans will be obsessing over their fantasy football drafts and lineups. However, as I obsessed over my fantasy lineup, it struck me […]
Marketing 101: Helpful Tips to Allocate Your Marketing Budget
The marketing and advertising industry is constantly changing, leading to a seismic shift in the industry over the past 20 years. We’ve seen rapidly changing media behaviors, the rise of the internet, and a proliferation of new technology and platforms. It’s easy to lose sight of your marketing goals and spread your budget across every […]
