How to spot what your marketing strategy is missing

Questioning Kid

There are countless moving parts in a marketing strategy, which means there are a lot of things you could be overlooking. If your company growth is not where you want it to be, your strategy may be missing these key marketing tactics. 1. If your ads have low engagement, you could be missing buyer personas. […]

Maximize business growth with key prospects: how to find and market to them

Man circling prospects

Bigger isn’t always better, especially when you have limited marketing resources. Focus your budget and time more efficiently by finding and targeting key prospects that are more likely to become high-value customers rather than marketing to the masses. How to find and target key prospects 1. Determine your biggest customers Analyze sales and CRM data […]

Marketing in the age of the coronavirus pandemic

looking at overdrive on laptop

If anything is certain about marketing during an era of massive disruption, it’s that there’s an immediate opportunity for your message to be seen where your current and potential customers are congregating. In trucking and construction, it’s highly likely that your prospects are getting their coronavirus (COVID-19) industry news from our media brands like CCJ, […]

What You Need to Know About Account-Based Marketing

the 80/20 rule

What if you could customize a comprehensive marketing strategy to target individual, high-value prospects one at a time? At first blush, this may seem highly aspirational, but if your business follows the 80/20 rule, then 80% of your profits come from 20% of your client base. This makes a more individualized approach more feasible and […]

3 Ways to Stop Wasting Good Leads

stacks and stacks of paper on office desk

The process of turning potential customers into active buyers can look pretty similar for many businesses in the B2B world. You are familiar with the process. It is the sales/conversion lifecycle or funnel: Target: Identify who you want to reach. Connect: Connect with them through your advertising on various platforms. Engage: Sort through leads and […]

3 Ways To Keep a White Paper from Being a Waste of Time

waste of time ahead

White papers can be an amazing way to reach a very targeted audience with your company’s message. But just like any other marketing effort that you undertake, you need to be able to effectively leverage the time you spend creating this content. If writing that white paper isn’t going to make more money for your […]