Can Paid Ads Empower Your Facebook Presence?
You probably know that organic social media reach isn’t as powerful as it used to be. For years, marketers and advertisers were able to reach a huge audience without spending a single dime. It was free, and we loved it. Now things have been turned on their head. And at a time when more and […]
Facebook Video: Is It Worth the Hype?
If you’ve been paying attention to the marketing blogosphere (I can’t believe I just used that phrase), you’ve seen a lot about Facebook video. Facebook has been touting their exponential video growth. They’re even considered a major competitor for Google’s YouTube platform. However, dissent has been growing around Facebook video. On Monday, this dissent exploded […]
Facebook’s Organic Reach is Dead, But Your Marketing Isn’t
With Facebook’s launch in 2007, the site offered businesses a free online presence with easy access to customers. It was the perfect chance to publish updates about your business and products and put content directly into customer news feeds. It was great while it lasted. For the past year or two, business have seen diminishing […]
4 Ways to Stop Wasting Your Budget on Social Media
Marketers should be proud of themselves. You have the best qualities of both business minded entrepreneurs and scientists. We have limited budgets, and just like everyone else, we have to prove that marketing is worth the investment. This requires a keen eye for experimentation and optimization that is often overlooked by the uninitiated. For marketers […]
4 Ways to Stop Wasting Your Budget on Social Media
Marketers should be proud of themselves. You have the best qualities of both business minded entrepreneurs and scientists. We have limited budgets, and just like everyone else, we have to prove that marketing is worth the investment. This requires a keen eye for experimentation and optimization that is often overlooked by the uninitiated. For marketers […]
5 Fixes for Common Twitter Mistakes
Twitter is one of the best opportunities for organic audience growth on social media. In fact, you don’t even have to invest money into paid advertising to experience massive growth. (It does help though.) Twitter is also a bit trickier than other social media networks. It’s easy to lose previously engaged followers. Instead of trial […]
