The Unsung Heroes of Lead Generation

The Unsung Heroes of Lead Gen

As marketers, we know the ins and outs of lead generation campaigns. We should. It’s our job to know. So we know what it takes to build them: A targeted audience + A strong and clearly expressed message + High quality creative + Conversion points + Efficient follow-up = An Effective Campaign. There are other […]

Personalization: The Personal Touch Your Marketing Needs

Marketing Personalization

There’s a common mistake we make as marketers. We treat a prospect like a number or a faceless part of the general masses. Our failure to show prospects we identify them as valuable individuals costs us their attention more often than not. Think about it. The number of ads we’re exposed to daily is measured […]