Core Web Vitals: Why They Matter for Marketing

Man viewing website traffic analytics data on tablet computer

Whether you’re working to improve your content marketing campaign or you’re trying to build a better experience for your website visitors, core web vitals are crucial to your website ranking and SEO performance. Though they’ve been around for a few years now, the Chrome dev team recently researched the success of the core web vitals and released a list of recommendations to help you improve them in 2023.

Discovering How Many Backlinks You Have and How To Build Them

Decentralized network nodes connections pathway guide abstract connection background pattern.

When performing search engine optimization (SEO), businesses need to monitor and build a lot of metrics to ensure the optimization is successful and effective. One of the most crucial metrics involved in that success are backlinks. Backlinks help your content soar through the rankings and allow you to quantifiably measure your domain’s authority. But understanding how many backlinks you have and the best way to generate them is not an easy task.

The Best Places To Use Keywords for SEO

Magnifying glass with opened book on blue background

SEO is important because 90% of people using search don’t click beyond the first results page. But SEO also has a lot of nuance that can make it frustrating for marketers whether they’re new or experienced. A question that often comes up when discussing SEO best practices is where to use keywords for an SEO campaign. There are a lot of places where keywords are important, for both search engines and readers. But just like any other part of an SEO strategy, how often you use keywords and where you place them can be a little tricky.

Common SEO Terms and How To Use Them

hands typing on a keyboard with a search engine display open

If you’re currently running an SEO campaign to help you boost your organic traffic and rank better on search engines, you might run into a few terms that are new to you. But don’t worry, once you understand the vocabulary, running an SEO campaign will become much more simple. Below, we’ve compiled a list of some of the most common SEO terms that all beginners should know.

Using SEO To Give Your Marketing an Edge

Hands typing on keyboard bring up a simple SEO guide

The world of content marketing, building brand awareness, and engaging with prospects is complicated enough without adding more complex topics on top of it, like search engine optimization. But that doesn’t mean those other complex topics aren’t important to learn and understand. That’s why we’ve developed this SEO made simple guide.

Rank higher in Google search results with social media

hand on search bar

Most customers never look beyond the first page of Google, and since social media and search engine optimization are both centered around expanding your company’s online presence, it makes sense that these two very different strategies can complement each other to increase your rank in search engine results. 1. Double down on your engagement The […]

4 things you need to know about SEO


If you are wondering why your website isn’t generating leads like it used to, it may be because you are not appearing on the first page or pages of a Google search. The first page gets more than 98% of all clicks for products and services. Google processes 63K searches per second, and their evolving […]

How to create compelling customer testimonial videos

camera filming

Like nearly 95% of all shoppers, I seldom make a purchase without consulting online reviews and asking peers about their experience with the product. But, with all things being equal, a recommendation from a peer will tip the scale. In fact, 97% of B2B customers cited user testimonials and peer recommendations as the most reliable […]

The Importance of Being Mobile-First – VIDEO

Mobile-First Indexing

Why is making sure you are mobile friendly so important today? Ever since mobile Google searches began to overtake desktop searches we all knew that Google would eventually change how they approached ranking or indexing their search results. And that’s exactly what they did. When there are two versions of a website (mobile and desktop) […]

You May Only Get One Chance at the Top of the Funnel

You Only Have One Chance at the Top of the Funnel

Listen to the article: [acf field=”embed_code”] Over the past several years a few interesting trends have begun to emerge in the agriculture world. For the fifth year in a row the overall number of farms has decreased while the size of the average farm has increased. From a dealer’s perspective this means there is still […]