4 Ways to Tighten Up Your SEM Strategy
We’d all like to believe there are hacks to search engine marketing, some sought-after secrets or hidden techniques that will put us above the competition if only we could discover them first. But the truth is search engines are such a competitive space for advertising, there just aren’t that many secrets anymore. The good news […]
Using Search Ads to Target the Construction Industry
Over the past several years, the world of digital marketing has grown by leaps and bounds. The available advanced targeting capabilities with search have made it possible to become highly precise with who sees your messaging. [box] Advanced Search Targeting Capabilities: Keyword Targeting – People are targeted based on a created keyword list made up […]
Using Search Ads to Target the Construction Industry
Over the past several years, the world of digital marketing has grown by leaps and bounds. The available advanced targeting capabilities with search have made it possible to become highly precise with who sees your messaging. [box] Advanced Search Targeting Capabilities: Keyword Targeting – People are targeted based on a created keyword list made up […]
The 5 W’s of Digital Marketing
To get the information necessary to tell an accurate story, reporters and journalists rely on what they call the “5 W’s”: Who? What? Where? When? Why? Answering these basic questions can help journalists get to the bottom of whatever topic they are pursuing. In marketing, the same 5 W’s can be applied, specifically in the […]
The 5 W’s of Digital Marketing
To get the information necessary to tell an accurate story, reporters and journalists rely on what they call the “5 W’s”: Who? What? Where? When? Why? Answering these basic questions can help journalists get to the bottom of whatever topic they are pursuing. In marketing, the same 5 W’s can be applied, specifically in the […]
Marketing Strategies to Leave for Dead in 2018
As long as there have been products to sell, there have been people working on ways to entice potential customers to buy those products. It’s nothing new. Painted advertisements and even official spokesmen were used as a way to promote events in ancient Rome. No matter the time or location the goal has always been […]
How to Successfully Market to the Coming Generations (Part 1 of 2)
An interesting shift is coming. As each day passes, younger men and women enter the workforce. They think and act differently than any generation that has come before them. When it comes to identifying a generation and who exactly is part of which generation, there is some back and forth and a few different opinions. […]
Top 6 Marketing Resources for Dealers
Marketing for a dealership presents unique challenges. Mostly targeting. You have a very specific prospect and more than likely a very specific area of responsibility. This makes advertising more complicated. Mass marketing is out of the question. So what works? In order from top to bottom, here are the top 6 marketing resources for equipment […]
Fundamentals of Search Engine Marketing
With daily searches on search engines quantified in millions these days (billions for Google), advertising on search engines has gone from being a good choice to a necessity. With 92% of adult U.S. internet users using search engines, you can bet the odds of your potential prospects being part of that percentage are high. You […]
Crafting a Balanced, Effective Data and Digital Recipe
Marketers today are increasingly expected to possess an array of skills from a broad spectrum of disciplines. On any given day, we use elements of science, math, communications, psychology, and even the culinary arts. Just as chefs carefully choose and measure ingredients, tinker with recipes, monitor progress, shift tactics as problems arise, and adjust to […]
