Core Web Vitals: Why They Matter for Marketing

Man viewing website traffic analytics data on tablet computer

Whether you’re working to improve your content marketing campaign or you’re trying to build a better experience for your website visitors, core web vitals are crucial to your website ranking and SEO performance. Though they’ve been around for a few years now, the Chrome dev team recently researched the success of the core web vitals and released a list of recommendations to help you improve them in 2023.

Subversive SEM Strategies

Using Subversive SEM Tactics

Alliteration aside (oops I did it again), I want to give you some unknown tactics you may be missing on the search front. And search is important (as if it needed to be said). We reach a lot of audiences here at Randall-Reilly. Trucking fleets, landscapers, truck drivers, diesel mechanics, farmers, equipment dealers, and more. […]

Think Links Don’t Matter for SEO? Google Says They Matter More Than Ever

Search Engine Optimization

Tye Odom, my co-author for this article and the SEO manager for Randall-ReilIy explains: “I hear it all the time, whether it’s from an entry level link developer or SEO practitioner all the way up to VP’s of marketing at major corporation. So many of them think Google’s Penguin algorithm meant links are no longer […]

Google Moves to Prioritize Mobile, Again

mobile marketing

Those Googlers never stop moving! The Mountain View Giants are it again, shaking up the world of search with a wave of their hands. This time, they have proceeded in their quest to prioritize mobile content in terms of ranking search pages. They have been preaching mobile-friendliness for quite some time, so this shouldn’t come […]