7 red flags that mean your customers are ready to run

red flag on beach

Customer churn is the antithesis to customer retention. When you gain customers at the same rate that you are losing them, your business growth slows considerably and can even contract. If you’re not already tracking your customer churn rate, you can find it with the equation below and have a benchmark to help you track […]

4 reasons loyal customers leave

increasing loyalty

Retaining your customers should be as high a priority as generating leads and converting prospects, especially when you consider just how valuable a loyal customer is to a brand. It can cost five times as much to attract a new customer than to retain one. The probability of selling to an existing customer is 60-70%. […]