Why you should advertise during a downturn, and how to do it right
The economic fallout from the coronavirus pandemic means most nonessential companies are experiencing furloughs and deep cuts throughout their departments. One strategy to save money may be to cut advertising spending while revenue is down. In fact, ad spending dropped 13% during the 2008 recession. But as tempting as it may be, in the long […]
Why you should advertise during a downturn, and how to do it right
The economic fallout from the coronavirus pandemic means most nonessential companies are experiencing furloughs and deep cuts throughout their departments. One strategy to save money may be to cut advertising spending while revenue is down. In fact, ad spending dropped 13% during the 2008 recession. But as tempting as it may be, in the long […]
3 ways to pivot to virtual during the coronavirus outbreak
“Do what you can, with what you have, where you are.” — Theodore Roosevelt With very little notice due to the outbreak of the coronavirus global pandemic, most businesses are now doing just about everything virtually. Certain tools can ensure your workforce stays connected to each other and clients, making the temporary social isolation less […]
3 ways to pivot to virtual during the coronavirus outbreak
“Do what you can, with what you have, where you are.” — Theodore Roosevelt With very little notice due to the outbreak of the coronavirus global pandemic, most businesses are now doing just about everything virtually. Certain tools can ensure your workforce stays connected to each other and clients, making the temporary social isolation less […]
