Steering Clear of PR and Marketing Disasters
Now, perhaps more than ever, it is critical to measure every word you speak. Or type. Or publish. Or else! We’re all just a tweet, email, article, sentence, or social media post away from a PR nightmare. Your company’s reputation — and your job — are at stake with every piece of content you release […]
3 Compelling Reasons to Invest in Thought Leadership Marketing
Who are your favorite types of people to be around? Do you gravitate toward folks who give and share freely, without strings — or those who always seem to have some kind of ulterior motive? We all know people who only pop up when they need something from you… Most of us prefer to surround […]
5 Ways to Humanize (and Harmonize) Your Marketing
HELLO. I AM A ROBOT. WOULD YOU LIKE TO PURCHASE MY SERVICES. This is what most sales pitches sound like to me. Light on personality, imagination and personalization, heavy on pushy, salesy jargon. More talking than listening. It takes effort, planning and coordination, but you need to find ways to humanize your marketing. It’s […]
