5 ways to sway customers from your competitors

Swayable Customers

If you’re searching for new prospects to target, look no further than your competitor’s own audience. Swayable customers purchase from a variety of different brands, meaning you have an opportunity to convert them to yours. Swayable customers are valuable because, in addition to increasing sales and market share, they give insight into how you can […]

Maximize business growth with key prospects: how to find and market to them

Man circling prospects

Bigger isn’t always better, especially when you have limited marketing resources. Focus your budget and time more efficiently by finding and targeting key prospects that are more likely to become high-value customers rather than marketing to the masses. How to find and target key prospects 1. Determine your biggest customers Analyze sales and CRM data […]