Maneuvering Your Business as Brand Loyalty Disappears
In the past few years, some organizations have claimed that brand loyalty has eroded and is disappearing before our eyes. Others have claimed that it’s not gone for good. Though there’s more evidence to support the former, all businesses know that the market and your consumer’s preferences are always bound to change. That’s why it’s important to track certain market indicators, like brand loyalty, and use its current state to your benefit, whether it’s eroded or not.
3 Ways Programmatic Advertising is Changing the Game
Listen to the article: [acf field=”embed_code”] If you have anything to do with the marketing industry you’ve probably been hearing a lot about programmatic advertising and marketing for the past few years. And as technology and tactics improve you’re only going to hear about it even more. But if you’re anything like me when I […]
